The case study video production process
Why we do case studies
“Show, don’t tell.” It’s the golden rule of narrative – and case study videos prove it.
Essentially, they’re about showing that your business can walk the proverbial walk: that what you do is real, that you can be trusted, and, most importantly, that your customers like you so much that they’re willing to sit down under the harsh glare of a studio light and enthusiastically praise you. They’re also often interesting to the media: in a world where well-meaning PRs bombard inboxes with press releases about new kinds of drones (how many can there be?!) the media are often hungry to cover products and services that make a tangible difference.
So what’s the case study video production process, and how can you make it work for your business?