The specialist video production agency

When you think of corporate videos, what comes to mind?

Probably not fizzy dialogue, gripping storylines and edgy camera angles. Because business has a video problem. They’re usually either dull and vanilla or downright cringeworthy.

So if you’re the brand whose videos sparkle, you’ll stand out from the crowd. That’s what we do: videos people want to watch. Videos people remember. Videos that change minds, fuel action, make a splash, tug at the heartstrings.

To do it, we have to think bigger than the nuts and bolts. Of course, we’ve been in this game long enough to know our B-rolls from our crop factors, but we also know how to find that unlikely story with the potential to catch fire (in a good way). It means asking the right questions, being obsessive about the creative process, and keeping the squishiest of goals in our minds all the way through: emotion. Because if your video doesn’t make people feel something, why make it at all?

Let's talk video

Our work

All our work

“The video team at Definition were an absolute joy to work with. It’s rare to work with an agency that get what you’re hoping to achieve so quickly and do so with such success. Sian, Jamie, Becky and Tab were passionate, creative and professional, whilst remaining sensitive to our context and needs. They kept on-top of every aspect of our project from start to finish and the final result is one we’re really proud of. I couldn’t recommend them enough.”

Beccy Rushton, Brand Marketing Manager, Cambridge University Press

“What can I say – the video was very well received, used in many different locations and during events and even recognized by our other business units and the DHL Group team. We added subtitles in many different languages and people just love it. We never received so much positive feedback on a video about our employee opinion survey. 😊

“I enjoyed the process with you a lot – you got what we are about within weeks and that’s rare!”

Janine Langlotz, Head of Internal Comms, DHL

“Thank you to the video team SO much for all your absolutely outstanding work – from the very beginning I knew you would do a brilliant job and bring my vision to life with it. Sian was a fantastic director, and the team did a superb job with the editing. Thank you also for your patience, and hard work to get this complete in such a short space of time and with numerous delays from my end. Everyone loves it!”

Abi Macdonald, Cambridge University Press

“Definition’s talented and experienced video team take strategic-thinking and combine it with a customer-centric approach to ensure the best result for their clients. From beginning to end they are a joy to work with – we’re thrilled with our end product every time.”

Chloe Spencer, Neyber

What we do

Video production company. Global team. Global reach.

We have people in London, Manchester, Leeds and Cape Town. And, we’ve made videos around the world, from Canada to New Zealand. We do it all.

  • Strategy
  • Audience analysis
  • Concept development
  • Storyboarding
  • Scriptwriting
  • Talent sourcing
  • Filming
  • Animating
  • Editing
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