Forest Stewardship Council
- Branded content
Video marketing and strategy agency
We work with teams around the world to create great video strategies that actually deliver.
We are video specialists.
And, as part of the UK’s leading brand alignment company, we work alongside a team of PR experts, SEO specialists, brand strategists, language gurus, internal comms maestros and design aces.
We can deliver on every part of your video marketing strategy with genuine expertise and authority.
- Audience analysis
- Brand analysis
- Customer research
- Video content audits
- Planning
- Writing
- Behavioural science
- Resource allocation
- Production
- Distribution
- Creative marketing
- Measurement
- Optimisation
Our videos have doubled landing page conversions, generated hundreds of thousands of new social followers, changed perceptions, improved UX and increased leads.
Want to make something cool with us?
Let's chatA global video strategy company
Yes, we’re a team of creatives. But we know our way around data too. Our strategy is based on numbers. Not hunches.
We understand your objectives, identify where video fits in your wider content marketing strategy, benchmark metrics, set KPIs and design a creative, long-term plan that you can present to your executive team to get sign-off.
We can help with implementation too. Or support your in-house video department.
Our video marketing strategy guide
First, we’ll look at your objectives. They need to be clear and measurable. What long- and short-term goals do you have?
You might need to generate some leads, attract some talent, create a social buzz or increase customer engagement.
Now, we’ll look at your audience. Your audience could be customers, prospects, competitors, candidates, partners or even robo-advisors. Either way, we’ll need to know where they go to watch videos and how they like to watch them. And what they’re actually interested in.
A video can sit alone and do a decent job. But to give it the best chance, it needs to sit within the wider context. What are your competitors doing? And are there any significant or emerging trends in your industry?
So how do we know if it’s actually working? We’ll need to look at your current metrics and set a benchmark for success. We’ll work with you to analyse your data and pull out the most meaningful KPIs for your brand.
Now the fun part! It’s time to get creative and plan your content across the year. Your video calendar will have a few important pillars like video ads, events, case studies and testimonials. Map those pillars against your buying cycle and you have content with purpose.
Video needs budget. Preferably in advance. That’s where your strategy comes in. You’ll be able to use your strategy to spread the cost over the most important video projects in the year. It’s also a great way to repurpose or reuse content from earlier in the year. We have plenty of experience managing complex projects, with complex resource planning needs.
You’re going to need a lot of resources. People, writers, crew, studio time, travel…it all adds up. Don’t forget to look at your schedule. If you need your CEO on camera, get it in her calendar STAT.
So, you’ve got a great strategy. Now it’s time to integrate it into your wider marketing activity. That includes horizontal integration (e.g. single campaigns that will include social, live video and media relations) and vertical integration (like making sure your LinkedIn videos fit with your other LinkedIn content.)
Remember those KPIs? Now’s their time to shine. Work out how frequently you’ll need to measure your progress, report on your findings and make some improvements
From AB testing to gathering feedback from viewers and analysing comments, shares and engagement, you should be continuously learning from the performance of your video strategy. That way, you just keep getting better.
“Saft recently worked with Definition on a video project. The project was complex… not only that, but we were faced with the challenge of filming in our factories in both France and the U.S. and achieving balance between the footage and interviews from both sides.
Definition worked very closely with us to ensure that our goals were met; focusing on understanding the market and the technology; helping us build the script, and ultimately filming and producing a creative and beautifully shot film that captured all of the elements, facts and emotions we wanted to convey.
“The film crew, director, and production staff involved were professional, organised, and engaged with the project. I was very pleased with the process and the final result. I will certainly consider Definition for future film projects!”
Nicole Haslip, Space & Defense Division, Saft
