Human resources video production


There is no element of the HR function that cannot be advanced, improved or optimised by video. Whether you are showcasing your corporate culture, providing a behind-the-scenes peek into everyday life at your company, or improving processes for attracting, interviewing, onboarding and training your precious talent, there is no denying that video is becoming an essential tool for any HR department.

Our highly experienced producersdirectors, camera operators, editors and animators will quickly get to grips with your department’s priorities and challenges, becoming your human resources video production super-team. We can assist with HR video strategy, individual video projects, personalised videos (ideal for engaging potential candidates), interactive videos (streamline recruitment by embedding forms, questionnaires and calls-to-action in your recruitment videos), and automating certain processes (such as creating lists of candidates based on time spent on site). See our work, or keep reading for our HR video production tips.

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Global HR video production

We have worked with over a thousand companies over the last decade, managing over 3,000 shoots and delivering more than 5,000 videos and we consistently leave our clients delighted with the results.

From human resources video production to corporate videos and brand animations, our team is experienced, creative, professional and honest – to us, your project is an exciting challenge that we want to solve together. We will make sure your project is a success, and can even set up measurement and analytics systems so that you can split test thumbnails and messaging and track a host of KPIs that your board will love.

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Our tips for human resources video production

The best company culture videos include interviews with current employees. We always recommend a quality production with a professional shoot that leaves your team (your most important ambassadors and advocates) feeling important and empowered.

To get your team genuinely excited about the project (and to give them the opportunity to feed back), we suggest your human resources video is launched internally before a wider release. Smart distribution is essential to the success of any video project.

Video is an incredibly powerful medium because it allows you to create an emotional connection with the viewer.  Identify your primary audience (current employees, leadership team, candidates) and work on building that relationship.

Regardless of the audience, consider the story when developing your video’s narrative. What is the untold story that’s important to your business or this project? Is it something that can’t easily be gleaned from your website?

Every member of your team is an expert on what it’s really like to work for your company. Get colleagues to help brainstorm ideas around what the video will actually be about, what to include and what style to take.

You can hack so many parts of the HR process with video. Consider whether personalised or interactive content can save you time, streamline your HR processes, or simply leave a lasting impression on the viewer.

Video has become a strategic tool precisely because measuring every element of its impact is now possible: which parts are the most engaging? At what point are people losing interest? And have people watched to the end?

Choose a human resources video production company that understands the unique challenges the HR department faces. They should feel like an extension of your team and you should fully trust that they will be professional in dealing with colleagues and other stakeholders.

“Definition helped our organisation produce a very specific teacher training resource, which consisted of four hour long films and 125 short films clips cut from these four films. Definition also helped us with hosting the resource on our website. They were involved in every phase of producing this resource from pre-production all the way through to a lengthy post-production.

“Throughout the entire project, Definition were very present and could always be easily reached – no query/request from us was too big or too small. The crew on filming days were excellent, professional and friendly. Any difficult elements of the project that came up were discussed and dealt with in a timely manner.

“Each member of the Definition team was approachable and very easy to work with. We felt really looked after by Definition throughout the whole project and we are extremely happy with the finished product.”

Nicola Larkin, UCL

“Definition has played a vital role in helping us cement our position as a leading graduate recruitment specialist. In just the first four months we earned over 70 pieces of coverage. We can now say we have forged a strong positive link between our brand and the issues around graduate recruitment.”

Cary Curtis, Founder, Give A Grad A Go

“The finished product was delivered to a high standard and captured the intended messages perfectly. Definition were sensitive to the needs of those participating in the video and delivered a video that is suitable for a range of audiences. We hope to work with them again in the future.”

Rebecca Carr, Central Bedfordshire Council

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