Product video production

Establish credibility and distinguish your business with an impactful video that reflects your brand.

Showcase the features and benefits of your products and services – and why they’re better than the competition.

Make sure prospects remember you and your product. High production quality is important and helps you to generate leads.

Product videos can be used just about anywhere – on your website, on your social or in your emails.

I’m Jamie, Managing Director of Video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of video, creating impactful commercials, shaping brands, and navigating social video production.

Throughout my career, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing visually stunning footage to orchestrating the perfect animation, my experience covers every aspect of video creation.

A career highlight? Leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s made easier when you have such a dedicated and talented team.

I’m Sian, the Head of Video at Definition. With a background in sound and music, I’ve spent the last decade shaping and executing strategic video projects for brilliant clients. These days, you’ll find me leading our video department, handling the big picture stuff across video at Definition and overseeing all our productions.

Always with an eye on telling the best story and creating visually incredible content, I look after the production budgets, scheduling, overseeing quality control of our projects, and managing our talented team of producers, designers, animators, editors and crew. I’ve been lucky enough to produce and direct shoots globally, from Switzerland to Singapore. For all sorts of companies, from big names like Google and AmEx to nimble startups.

Things I love? Working with our wider Definition team to define and align brilliant brands, developing creative strategies, problem solving, consulting on all things video, and making our clients’ work look and sound brilliant.

We get stuck into your brief. It’s our job to understand what makes your brand tick. We’ll get to grips with your messages and understand your business, so that we can craft the perfect story.

With our heads full of insights, we brainstorm. We develop ideas, from the low-key to the bold, until we get to the perfect concept.

Once you give us the nod, it’s all systems go. We draft the script, rough out the storyboards, nail down voiceovers, and sketch the look. Every video is 100% bespoke and on-brief.

Your video’s ready for delivery and distribution. We make sure to build in time for feedback and edits into the production process.

A brand new video needs a solid marketing plan behind it. We help build a video marketing strategy to deliver against your KPIs.

It’s important that you inspire the viewer by demonstrating that your product will make their lives easier or better. Don’t fall into the trap of just listing features.

Your viewer might come to your product video with very little experience in your industry, so make sure you use language that won’t confuse them.

As you change and improve upon your product, you will need to adapt your product video accordingly. That means make it modular and don’t commit to elements that will be hard to update in the future.

From casting to music and location selection, it’s important that you make a product video that your viewers will relate to. Your video should do much more than show how to use your product – it should persuade viewers to purchase.

Your customer is interested in your product because they believe that it will solve a problem for them. Focus on that pain point to maximise your chances of success.

Your product video doesn’t need to follow a pre-defined format. In fact, it offers an excellent medium to use storytelling to forge a deeper connection with the viewer.