Explainer video production company

We’re an award-winning explainer video company that thinks creatively about your brief. We’re on a mission to create outstanding visual content. In fact, this mission is so important to us that we have a bonus in place for anyone on our team who conceptualises an award-winning idea.

We work with clients of all shapes and sizes, across loads of industries. Check out some of our clients and our portfolio below, as well as our tried and tested approach to producing stand-out explainers that support your business objectives.

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Speak to the experts

I’m Jamie, Managing Director of video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of telly, creating impactful commercials, shaping brands, and navigating the realm of social video production.

Throughout my journey, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing captivating footage to orchestrating the perfect animation, my experience has encompassed every aspect of video creation.

Among the highlights of my career, there’s a collective achievement that I hold dear—leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s a testament to the dedication and talent of our team.

Jamie Field Screen

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I’m Sian, the Head of Production at Definition. With over a decade’s experience, combined with my background in music and sound, I like to think I bring a unique blend of creativity and technical expertise to our clients projects.

Obsessed with creating visually stunning content that exceeds our clients’ challenges, I’m driven to make the brands we work with stand out and succeed with video.

Embracing the entire process of producing videos, from initial creative to the meticulous details of post-production – I’ve also been lucky enough to produce and direct shoots on a global scale, from the bustling streets of Singapore to the picturesque landscapes of Switzerland. Big names? Exciting starts ups? I’m here for it all!

Sian Evans Screen 3

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What is an explainer video, you ask?

Think of explainer videos as your secret weapon to communicate a bundle of info in a neat, engaging package. They’re not just any video. They’re like a Swiss Army knife for getting your point across, whether for sales, marketing, or even customer service.

Picture this: a snappy, colourful video that doesn’t just talk at your customers but shows them the ropes of your product or service. Whether it’s animation that pops off the screen or real folks giving you the lowdown, these clips are primed with voice-overs that wrap up complex ideas with a tidy bow.

Got tons to tell? No sweat. We’ve got loads of experience chopping up hefty topics into bite-sized videos. They aren’t just dull diagrams. They’re vibrant visual stories that introduce what you’re all about, lay out your services, or reveal what makes your brand tick.

And it doesn’t matter if you’ve just hung your shingle or if you’re big business. We’ve got explainer production tricks up our sleeves tailored to any message and any crowd.

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Why bother with explainer video production?

Explainers are a nifty way to show your audience the ropes like how your app works or the ins and outs of your services. It’s all wrapped up in films ranging from quick clips to more in-depth guides.

Short, sharp explainers crafted for social media that grab your audience right where they scroll.

When you’ve got new tricks up your sleeve or a fresh process, explainers can clear up any head-scratchers in a flash.

Perfect for showcasing your products’ nitty-gritty in action.

Ace at trumpeting your enterprise at industry shindigs.

Showing potential hires what you’re made of.

Give folks a reason to throw their cash behind your venture.

The perks of an explainer video

Explainers are a breath of fresh air for those who’d rather not wade through a novella’s worth of blurb.

  • They break down ideas without breaking a sweat. No eye-glazing jargon in sight.
  • They serve up info with a side of fun, making learning about your brand a piece of cake.
  • No barriers: With visuals that speak louder than words, they leap over language and accessibility hurdles in a single bound.
  • SEO loves ’em: They’re like honey for search engines, buzzing with potential to draw crowds and keep them glued to your site.
  • Massive reach: With explainer videos, the world’s your oyster. Perfect for peeks on phones or shares across the social universe.
  • Solid gold ROI: Explainer videos can pump up sales, spike engagement, and cement your brand in minds and markets for yonks.
  • Custom fit: Mould them to echo your brand’s voice, and they’ll sing your message loud and clear.
A contemporary art collage of a businessman shouting in megaphone, with a yellow and red quotation mark on either side of him on the explainer video production company page.

Working with an award-winning animated explainer video company

Once we’ve received your brief we’ll:

  • ask questions
  • research your competitors
  • interview your prospects
  • conduct social listening
  • and study your brand…

…to give us a solid understanding of what you’re trying to achieve.

We’ll then take this brief to our creatives and strategists who will bounce ideas around and play with different themes and concepts. The ideas we generate (from the muted to the mad) will then be presented to you.

And then we’ll get started with:

  • scripting
  • storyboarding
  • and style framing

…before delivering a final version to you.

We believe that as an explainer video company we need to do more than make you a beautiful, impactful animated video. We need to make sure it achieves what you set out to do, which means the pressure is on us to think beyond the graphics and the characters. It’s hard work for us, but it’s one of the reasons our clients love working with us.

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Our tips for making an amazing explainer video

An explainer video can help your sales team move prospects down the sales funnel; help your marketing team capture the attention of buyers in the any stage of the buyer journey; and it can help your customer services team ensure consumers get the most out of your product. But how do you make sure you get it right?

When you’re investing in an animated explainer video, it can be easy to try to cram it full of messages. But don’t include too many distractions: simplicity is beautiful – and effective.

While you might have a clear picture in your head of what you want your explainer video agency to deliver, keep an open mind. Opting for the unexpected is often the difference between a beautiful video and a beautiful video that delivers true ROI.

The past decade has seen a revolution in how video is used for marketing. Your explainer video can be cleverly and strategically used to collect leads (through gates, turnstiles or embedded forms) or send viewers along a specific conversion path (e.g., embedded links and calls to action).

Our team feels quite strongly about whiteboard animations. We really do recommend against this outdated format. They might be cheap but they can quickly damage your brand image.

There are loads of cheap explainer video companies out there, but we know for a fact that quality matters. Take our ‘spot the difference‘ test to see if you can easily identify the components of a high-end animation.

We recommend you test concepts or ideas throughout the production process to give your video the best chance of success. And when it’s live, measure everything from engagement rate to view-through and conversion rates to enable you to optimise and improve continuously.

“Car insurance is quite a dry subject and some of the information can be quite difficult to get across. So we worked with Definition to produce some animated videos that explain our products to our customers. The end result was fantastic and Definition were brilliant to work with.”

Justin Beddows, Head of Content and PR at Admiral