Explainer video company

Explainers are a great way to show your audience the ropes. How does your app work? What are the ins and outs of your service? It can all be wrapped up in video ranging from quick clips to in-depth guides.

Short, sharp explainers built for social media can grab your audience’s attention as they scroll.

If you’ve got new offerings or a fresh process to demonstrate, explainers can clear up any customer questions in no time.

Perfect for showcasing your brand at industry events.

Explainers can even be useful for helping potential hires understand your business.

Give investors a reason to feel inspired and ready to back your venture.

I’m Jamie, Managing Director of Video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of video, creating impactful commercials, shaping brands, and navigating social video production.

Throughout my career, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing visually stunning footage to orchestrating the perfect animation, my experience covers every aspect of video creation.

A career highlight? Leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s made easier when you have such a dedicated and talented team.

I’m Sian, the Head of Video at Definition. With a background in sound and music, I’ve spent the last decade shaping and executing strategic video projects for brilliant clients. These days, you’ll find me leading our video department, handling the big picture stuff across video at Definition and overseeing all our productions.

Always with an eye on telling the best story and creating visually incredible content, I look after the production budgets, scheduling, overseeing quality control of our projects, and managing our talented team of producers, designers, animators, editors and crew. I’ve been lucky enough to produce and direct shoots globally, from Switzerland to Singapore. For all sorts of companies, from big names like Google and AmEx to nimble startups.

Things I love? Working with our wider Definition team to define and align brilliant brands, developing creative strategies, problem solving, consulting on all things video, and making our clients’ work look and sound brilliant.

When you’re investing in an animated explainer video, it can be easy to try to cram it full of messages. But don’t include too many distractions: simplicity is beautiful – and effective.

While you might have a clear picture in your head of what you want your explainer video agency to deliver, keep an open mind. Opting for the unexpected is often the difference between a beautiful video and a beautiful video that delivers true ROI.

The past decade has seen a revolution in how video is used for marketing. Your explainer video can be cleverly and strategically used to collect leads (through gates, turnstiles or embedded forms) or send viewers along a specific conversion path (e.g., embedded links and calls to action).

Our team feels quite strongly about whiteboard animations. We really do recommend against this outdated format. They might be cheap but they can quickly damage your brand image.

There are loads of cheap explainer video companies out there, but we know for a fact that quality matters. Take our ‘spot the difference‘ test to see if you can easily identify the components of a high-end animation.

We recommend you test concepts or ideas throughout the production process to give your video the best chance of success. And when it’s live, measure everything from engagement rate to view-through and conversion rates to enable you to optimise and improve continuously.