Explainer video
production company

We’re an award-winning explainer video company that thinks creatively about your brief. We’re on a mission to create outstanding visual content. In fact, this mission is so important to us that we have a bonus in place for anyone on our team who conceptualises an award-winning idea.

We work with clients of all shapes and sizes, across loads of industries. Check out some of our clients and our portfolio, as well as our tried and tested approach to producing stand-out explainers that support your business objectives.

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What is an explainer video?

Explainer videos are your secret weapon to communicate lots of information in a simple, clear and engaging package. They’re the perfect tool for getting facts, details and data across to your target audience.

Whether it’s vivid animation and voiceovers, or real people (live action) doing the explaining, these videos are perfect for wrapping up complex ideas.

Got heaps to say? That’s OK. We’ve got loads of experience managing hefty, complex topics.

And it doesn’t matter if you’ve just started out or if you’re an established business. We’ve got explainer production experience across the board and produce high-quality videos for any audience.

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How does explainer video production help you?

Explainers are a great way to show your audience the ropes. How does your app work? What are the ins and outs of your service? It can all be wrapped up in video ranging from quick clips to in-depth guides.

Short, sharp explainers built for social media can grab your audience’s attention as they scroll.

If you’ve got new offerings or a fresh process to demonstrate, explainers can clear up any customer questions in no time.

Perfect for showcasing your brand at industry events.

Explainers can even be useful for helping potential hires understand your business.

Give investors a reason to feel inspired and ready to back your venture.

The benefits of explainer videos

  • They break down ideas with simplicity. No jargon in sight.
  • They serve up information in an engaging way. Which, makes learning about your brand more accessible.
  • Visuals speak louder than words, bypassing potential language barriers.
  • An SEO boost. Search engines appreciate video content, as it adds value to the user on your page.
  • Reach: explainer videos can be designed to work across any marketing channel.
  • Great ROI. Explainer videos can boost sales and engagement. They also help make your brand memorable.
  • Mould them perfectly to your brand, and they’ll convey your messages perfectly.
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“It is a real pleasure to work with Definition, as they are able to adapt to our needs so readily and effectively. Initially, they helped me by developing an explainer video and we were thrilled with the result which went beyond our expectations. As a result, we are now continuing to work together on other projects. Their creativity is first class and they are a great bunch of people. I have no hesitation in recommending Definition to any company.”

Daren Evans, Marketing Communications Manager, Stannah

“I had seen hundreds of explainer videos but had never commissioned one. So while I had a good of idea of what we wanted to achieve, I felt a bit unsure about how best to articulate our needs in order to get the best result. Working with Definition was a refreshingly positive experience because the team expertly steered me through every stage of the process – enough confidence in their own abilities to point out which of my ideas wouldn’t work, but flexible enough to ensure that the end product really did exactly what we needed it to do.”

Joe Willcox Co-Founder, Learning:India, Hamilton Exhibitions

“We worked closely with Definition to create over 20 DIY Science videos for a client, aimed at inspiring parents and their children to try science and engineering activities at the kitchen table. We loved how creative, playful and stylish the videos turned out – exactly what we were after. The Definition team really go the extra mile and are such a pleasure to work with. It’s why we use them to help us with content across several of our accounts!”

Jasmine Kubski, Hopscotch Consulting

Meet some our explainer experts below, or get in touch to…

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Speak to the experts

I’m Jamie, Managing Director of Video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of video, creating impactful commercials, shaping brands, and navigating social video production.

Throughout my career, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing visually stunning footage to orchestrating the perfect animation, my experience covers every aspect of video creation.

A career highlight? Leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s made easier when you have such a dedicated and talented team.

Jamie Field Screen

Chat to Jamie

I’m Sian, the Head of Video at Definition. With a background in sound and music, I’ve spent the last decade shaping and executing strategic video projects for brilliant clients. These days, you’ll find me leading our video department, handling the big picture stuff across video at Definition and overseeing all our productions.

Always with an eye on telling the best story and creating visually incredible content, I look after the production budgets, scheduling, overseeing quality control of our projects, and managing our talented team of producers, designers, animators, editors and crew. I’ve been lucky enough to produce and direct shoots globally, from Switzerland to Singapore. For all sorts of companies, from big names like Google and AmEx to nimble startups.

Things I love? Working with our wider Definition team to define and align brilliant brands, developing creative strategies, problem solving, consulting on all things video, and making our clients’ work look and sound brilliant.

Sian Evans Screen 3

Chat to Sian

Working with an award-winning animated explainer video company

Once we’ve received your brief we’ll:

  • ask questions
  • research your competitors
  • interview your prospects
  • conduct social listening
  • and study your brand…

…to give us a solid understanding of what you’re trying to achieve.

We’ll then take this brief to our creatives and strategists who will bounce ideas around and play with different themes and concepts. The ideas we generate (from the muted to the mad) will then be presented to you.

And then we’ll get started with:

  • scripting
  • storyboarding
  • and style framing

…before delivering a final version to you.

We believe that as an explainer video company we need to do more than make you a beautiful, impactful animated video. We need to make sure it achieves what you set out to do, which means the pressure is on us to think beyond the graphics and the characters. It’s hard work for us, but it’s one of the reasons our clients love working with us.

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Keep scrolling to see some of our FAQs and read our explainer tips, or get in touch to

Discuss your brief

How much does an explainer video cost?

It varies depending on style, duration and production value but a ballpark is £7,000.

Drop us a line for a quick bespoke quote.

How long does it take to produce an explainer video?

Approximately 6 weeks.

How long should an explainer video be?

90 seconds, give or take.

Our tips for making an amazing explainer video

When you’re investing in an animated explainer video, it can be easy to try to cram it full of messages. But don’t include too many distractions: simplicity is beautiful – and effective.

While you might have a clear picture in your head of what you want your explainer video agency to deliver, keep an open mind. Opting for the unexpected is often the difference between a beautiful video and a beautiful video that delivers true ROI.

The past decade has seen a revolution in how video is used for marketing. Your explainer video can be cleverly and strategically used to collect leads (through gates, turnstiles or embedded forms) or send viewers along a specific conversion path (e.g., embedded links and calls to action).

Our team feels quite strongly about whiteboard animations. We really do recommend against this outdated format. They might be cheap but they can quickly damage your brand image.

There are loads of cheap explainer video companies out there, but we know for a fact that quality matters. Take our ‘spot the difference‘ test to see if you can easily identify the components of a high-end animation.

We recommend you test concepts or ideas throughout the production process to give your video the best chance of success. And when it’s live, measure everything from engagement rate to view-through and conversion rates to enable you to optimise and improve continuously.

Complete the form to reach us.

You can also give us a ring on: +44 (0)203 778 0896

Or, email us on: video@thisisdefinition.com