Brand video production

A brand video can tell your story. It can show who you are and what you’re about. And it takes control of how you’re perceived as a brand.

A brand film should make you feel something. How should your customers feel about you? Put feeling at the heart of your story.

But how should you do it? Go crazy, take a risk and try to win awards? Or try something understated and strategic? And how do you stay focused on your message and audience?

It’s not easy. But luckily we know what we’re doing. We make strategic brand videos that show you at your very best. And we’ll line it up with the rest of your marketing strategy also you can hit your objectives and KPIs.

Check out some of our work.

Let's make a brand film
See all our work

We’ve made thousands of impactful brand videos for some of the most recognisable brands in the world. And they’ve been shared tens of millions of times.

But it’s not about going viral. Our videos have doubled landing page conversions, generated hundreds of thousands of new social followers, changed perceptions and increased leads and job applications.

How to make a brand video
(as good as ours)

Help them connect

Building a connection with your customer is easier than you might think. Research tells us video can do it in just a few seconds. So use it wisely. Take the time to understand your customer, making their wants and needs the star of the show.

Zoom out

You might think you know what you want for your brand video. But take a step back, zoom out and think about the bigger picture.

Will it do what you need it to do? Could animation say it better? Do you really need a voiceover? Should this be a docuseries or a short film? Would comedy connect with your audience? Could it be a couple of minutes shorter?

Give it purpose

Ads, explainers, promos, social, documentary, virtual reality…there’s a lot of video out there, and they all need to add value. That doesn’t mean it has to sell something. But it needs to have purpose: whether that’s entertainment, inspiration, or education, your viewer should walk away with a little something extra.

Make it strategic

A brand video is an investment. So it needs to work. With an integrated, cross-channel distribution plan, you keep your video working hard. And don’t forget to measure how it’s performing.

Focus on quality

We all watch a lot of video. That means we know when it’s bad. Low resolution, bad editing and naff visuals won’t reflect well on your brand. Spend the time you need to make something really great – something that represents the standard of your brand.

“Definition were so easy to work with and the end product far exceeded our initial expectations. They worked quickly and stuck to budget, which was really important to us. They managed to do great work with a last minute and fairly vague brief, plus a slightly chaotic day of filming including some location changes and got the absolute best out of our team.

“Sian in particular really helped everyone to feel relaxed on camera and delivered clear direction and coaching. They are definitely our go-to partner for filming projects.”

Emily Trant, Funding Options

A picture of two men flying drones on a beach, with the sunset in the background, on the brand video production page.

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