Demo video production

I’m Jamie, Managing Director of Video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of video, creating impactful commercials, shaping brands, and navigating social video production.

Throughout my career, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing visually stunning footage to orchestrating the perfect animation, my experience covers every aspect of video creation.

A career highlight? Leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s made easier when you have such a dedicated and talented team.

Now, armed with insight, we bring our creatives and strategists together for a brainstorm. We come up with concepts, from the understated to the utterly wild. Once we have the perfect idea, we’ll present it to you.

Once you’re happy, we get going on the production. We write the script, sketch the storyboards, craft voiceovers, and frame the style – making sure every element aligns with your brand.

Time to deliver your new video. But we don’t stop there: we build time for feedback and edits into our production process.

A standout video needs a standout distribution strategy. We can help you to map out the ultimate video marketing plan, guiding you towards your goals with precision.

Your viewer might come to your demo video after identifying a new problem. That means they may be completely unaware of industry jargon. So the language you use in your guide should be tailored to their level of understanding.

Your product will no doubt evolve over time, which means your demo video strategy will need some built-in flexibility. Don’t make your videos so complex and high-end that updates are expensive and take ages to produce.

It’s essential to understand where the typical viewer is in your buyer’s journey. If your demo video is a mid-funnel piece of content designed to convert trial users, it will need to take a different approach to a video designed to showcase a new product feature to existing customers.

Except that it does. Just because someone has signed up for a trial of your product or service, doesn’t mean they will be willing to dedicate two hours to watching a painstaking walk-through of the entire thing. Focus on the best bits and save the rest for after the close.

It’s always a good idea to break your product features and benefits into smaller chunks and produce a series of demo videos to enable your users to easily pick and choose the most relevant bits for them.

Production of your demo video will take 6-8 weeks max. This includes development of all messaging, storyboarding, as well as time built in for review and feedback.

We’d suggest breaking things down into:

• 1 x overview of the product – 90 seconds to 2 minutes long
• multiple individual feature videos – 60 seconds