Demo video production

A demo video should help you close deals. In fact, a great demo video can increase conversions by as much as 73%.

Demo videos should share the benefits of your product or service, how to get the most out of it, and convince the viewer that they really need it – simplifying the decision process for them. They are perfect for when you need to ensure that your product is easily understood.

From product demonstrations, to platform walk-throughs and software showcases, our demo animation and video services cover the entire process and offer excellent value for money. See examples of our work below, or keep reading for our demo video production tips. If you’re ready to get started, contact us to discuss your brief.

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What is a demo video?

A demo video is an eye-catching, informative mini film that breaks down your product’s features, upsides, and practical uses in a digestible format. It’s about empowering potential clients to see their challenges resolved with your solution, in vivid detail.

These demos do the heavy lifting for your marketing, earning trust while also spotlighting how your product fits the bill like no other. It’s not just a visual treat; it’s a strategic peek into the product’s core, covering everything from user experience to its seamless synergy with other systems. Through a guided tour, your audience gets the full picture, clarity on the unique selling points, and ends up exactly where you want them – primed for purchase.

Using demo animation effectively gives your business a sharp edge, allowing you to clearly communicate value, engage potential clients, and set your offering apart in a crowded marketplace.

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What are the benefits of a demo video?

Present your product clearly and concisely, reducing repetitive queries and saving valuable resources.

Demonstrate your product’s value, functionality, and features, ensuring it’s easily grasped by everyone.

Drive more traffic to your website and enhance your online presence, giving your page an SEO lift.

Share your demo video through various channels, from your website and emails to social media platforms, engaging prospects at every touchpoint.

Create a compelling narrative that resonates with investors and crowdfunding participants, highlighting the potential and value of your venture.

Our experience

Our team is dedicated and creative. We’ve been making high-quality demo animations and videos around the globe for nearly 20 years. We will work with you to identify where your product demo sits in your video marketing strategy , to understand the target audience and to produce a cost-effective plan for creating your video content.

There is always the option to make your demo video in-house, but if it needs to be at a standard that will reflect your brand, you need to find a company that specialises in demo video production.

There is no need for your product video to be boring. In fact, this type of video content offers a further opportunity to engage your customer. So, consider how scenarios, music, AI video tools and animation can be used to keep it interesting. It’s hard work for us, but it’s one of the reasons our clients love working with us. Our clients have described us as “hard-working”, “perceptive”, “excellent value for money” and “wonderful to work with”.

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3D rendering of white chat speech bubble on blue smart phone screen, with a light blue background on the demo video production page.

Speak to the demo video experts

I’m Jamie, Managing Director of video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of telly, creating impactful commercials, shaping brands, and navigating the realm of social video production.

Throughout my journey, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing captivating footage to orchestrating the perfect animation, my experience has encompassed every aspect of video creation.

Among the highlights of my career, there’s a collective achievement that I hold dear—leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s a testament to the dedication and talent of our team.

Jamie Field Screen

Chat to Jamie

I’m Sian, the Head of Production at Definition. With over a decade’s experience, combined with my background in music and sound, I like to think I bring a unique blend of creativity and technical expertise to our clients projects.

Obsessed with creating visually stunning content that exceeds our clients’ challenges, I’m driven to make the brands we work with stand out and succeed with video.

Embracing the entire process of producing videos, from initial creative to the meticulous details of post-production – I’ve also been lucky enough to produce and direct shoots on a global scale, from the bustling streets of Singapore to the picturesque landscapes of Switzerland. Big names? Exciting starts ups? I’m here for it all!

Sian Evans Screen 3

Chat to Sian

“It is a real pleasure to work with Definition, as they are able to adapt to our needs so readily and effectively. Initially, they helped me by developing an explainer video and we were thrilled with the result which went beyond our expectations.

“As a result, we are now continuing to work together on other projects. Their creativity is first class and they are a great bunch of people. I have no hesitation in recommending Definition to any company.”

Daren Evans, Marketing Communications Manager at Stannah

Keep going to read about our production process, see our demo video tips and our answers to some FAQs. Or…

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Our process

Diving into your brief, we’re all about understanding your brand’s essence. We pick apart your message, pinpoint the perfect pitch, and craft a story.

Armed with insight, we bring our creatives and strategists together for a brainstorming bonanza. We sift through an array of concepts, from the understated to the utterly wild, all to spark the perfect idea that we’ll present to you.

With the green light from you, we shift into gear, penning the script, sketching the storyboards, crafting voiceovers, and framing the style, making sure every element aligns seamlessly with your brand’s vision.

The grand reveal – your shining video, finely-tuned and ready to dazzle audiences. But we don’t stop there; we refine until your video sings in perfect harmony.

A standout video needs standout strategy. We’re here to map out the ultimate video marketing campaign, guiding you towards your goals with precision and flair.

Our demo video production tips

Even in a demo video, it’s important that you show the user how the product will benefit them, rather than just listing its features – they are far more likely to engage with something that solves a problem for them.

Your viewer might come to your demo video after identifying a new problem. That means they may be completely unaware of industry jargon. So the language you use in your guide should be tailored to their level of understanding.

Your product will no doubt evolve over time, which means your demo video strategy will need some built-in flexibility. Don’t make your videos so complex and high-end that updates are expensive and take ages to produce.

It’s essential to understand where the typical viewer is in your buyer’s journey. If your demo video is a mid-funnel piece of content designed to convert trial users, it will need to take a different approach to a video designed to showcase a new product feature to existing customers.

Except that it does. Just because someone has signed up for a trial of your product or service, doesn’t mean they will be willing to dedicate two hours to watching a painstaking walk-through of the entire thing. Focus on the best bits and save the rest for after the close.

It’s always a good idea to break your product features and benefits into smaller chunks and produce a series of demo videos to enable your users to easily pick and choose the most relevant bits for them.

Keep scrolling for some demo video FAQs and some bonus helpful content, or…

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How much does a demo video cost?

The cost of a demo video all depends on duration and style. That said, ours generally come in between £6,000-£10,000.

Drop us a line and we’ll get you a precise quote quicker than you can say ‘demo video’.

How long does it take to produce a demo video?

Production of your demo video will take 6-8 weeks max. This includes development of all messaging, storyboarding, as well as time built in for review and feedback.

How long should a product demo video be?

We’d suggest breaking things down into:

  • 1 x overview of the product – 90 seconds to 2 minutes long
  • multiple individual feature videos – 60 seconds