Demo video production

A demo video should help you close deals. In fact, a great demo video can increase conversions by as much as 73%. It should share the benefits of your product or service, how to get the most out of it, and convince the viewer that they really need it. There is always the option to make your demo video in-house, but if it needs to be at a quality that will reflect your brand, you need to find a company that specialises in demo video production.

From product demonstrations, to platform walk-throughs and software demo videos, our demo video services cover the entire process and offer excellent value for money. View examples of our work below, or keep reading for our demo video production tips.

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Our team is dedicated and creative. We will work with you to identify where your demo video sits in your video marketing strategy, to understand the target audience and to produce a cost-effective plan for creating your video content. We believe there is no need for your demo video to be boring. In fact, this type of video content offers a further opportunity to engage your customer, so consider how scenarios, music and animation can be used to keep it interesting.

Our clients have described us as “hard-working”, “perceptive”, “excellent value for money” and “wonderful to work with”.

Our demo video production tips

Solutions not features

Even in a demo video, it’s important that you show the user how the product will benefit them, rather than just listing its features – they are far more likely to engage with something that solves a problem for them.

Beware jargon

Your viewer might come to your demo video after identifying a new problem. That means they may be completely unaware of industry jargon. So the language you use in your demo video should be tailored to their level of understanding.

Plan for updates

Your product will no doubt evolve over time, which means your demo video strategy will need some built-in flexibility. Don’t make your videos so complex and high-end that updates are expensive and take ages to produce.

Know your audience

Understanding where the typical viewer is in your buyer’s journey is essential. If your demo video is a mid-funnel piece of content designed to convert trial users, it will need to take a different approach to a video designed to showcase a new product feature to existing customers.

Length doesn’t matter

Except that it does. Just because someone has signed up for a trial of your product or service, doesn’t mean they will be willing to dedicate two hours to watching a painstaking walk-through of the entire thing. Focus on the best bits and save the rest for after the close.

Serialise

It’s always a good idea to break your product features and benefits into smaller chunks and produce a series of demo videos to enable your users to easily pick and choose the most relevant bits for them.

“It is a real pleasure to work with Definition, as they are able to adapt to our needs so readily and effectively. Initially, they helped me by developing an explainer video and we were thrilled with the result which went beyond our expectations. As a result, we are now continuing to work together on other projects. Their creativity is first class and they are a great bunch of people. I have no hesitation in recommending Definition to any company.”

Daren Evans, Marketing Communications Manager at Stannah

3D rendering of white chat speech bubble on blue smart phone screen, with a light blue background on the demo video production page.

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