Video animation company

Animated videos can pick up every piece of your brand’s guidelines, combining them with unique visual elements. Animation can become a natural part of your brand’s activity, fitting perfectly into all your marketing channels.

Show investors the challenges you’re tackling and the solutions you provide. It’s all about helping them get to the ‘aha!’ moment when they see the value you’re product or service is adding.

Animation delivers clear, engaging and interesting narratives, giving your brand more trust, more recognition and helping your sales team to convert.

I’m Sian, the Head of Video at Definition. With a background in sound and music, I’ve spent the last decade shaping and executing strategic video projects for brilliant clients. These days, you’ll find me leading our video department, handling the big picture stuff across video at Definition and overseeing all our productions.

Always with an eye on telling the best story and creating visually incredible content, I look after the production budgets, scheduling, overseeing quality control of our projects, and managing our talented team of producers, designers, animators, editors and crew. I’ve been lucky enough to produce and direct shoots globally, from Switzerland to Singapore. For all sorts of companies, from big names like Google and AmEx to nimble startups.

Things I love? Working with our wider Definition team to define and align brilliant brands, developing creative strategies, problem solving, consulting on all things video, and making our clients’ work look and sound brilliant.

From there, we’ll bounce some ideas around in a creative workshop and come up with concepts to present back to you. They might be utterly serious, thought-provoking, zany… depending on what your style is.

Then, we’ll crack on with storyboarding, scripting and style design. We’ll put together an animation that achieves exactly what it needs to, and that highlights your brand at its very best. Whether it’s character-based, motion graphics or abstract, 2D or 3D, we’ve made thousands of animations. So you’re in safe hands.

Once we’ve delivered your animation, we can work our video marketing strategy magic, to make 100% sure that your new animation delivers as promised.

It takes approximately 6 weeks to produce an animation. Including time for feedback and edits.

An animation should be around 60-90 seconds long. This depends on the aim of your video.

In a good animation script, the story always comes first. But you also want to sneak in a bit of corporate messaging. Luckily, we have a team of bona-fide language specialists who’ll craft a script that can do just that (seriously, they’ve been writing and exploring language for years (and years). They even named ‘Ocado’ and ‘The London Eye’.

Music, voiceover and sound effects heighten visuals and emotions in ways that your audience can’t even explain. We have a database of over 30,000 exceptional voice-over artists to choose from (not to mention all of the different ways that we’re integrating AI into our animation production process). And a talented musician (she once played Glastonbury!) on the team to help you smash the soundtrack.

We know about production, but you know your company. That’s why we involve you every step of the way. We’ll show you how characters, objects and environments will look in the final animation. And we always make sure to give you a short preview, in case you have any last-minute thoughts before the final version.

We’ve honed and refined our production process (and are continuing to do so), and we’re pleased to say it’s pretty slick. We never forget the important little details like licensing music, saving to your preferred file formats and tailoring different versions to different channels.