Video animation production

Five billion videos are watched on YouTube every day and that’s just one platform. So how do you make yours stand out?

Animation lets you make your point clearly and emphatically. You can make it work for any audience, it’s engaging, and it’ll make people remember your brand.

And it’s great for tricky topics that most people would struggle to understand.

We’re a talented team of illustrators, strategists, animators and analysts. We’re not woolly and we don’t produce fluff. We make content that elevates your brand, simplifies the complex, and delivers results. We’ve worked with global companies like Johnson & Johnson, Microsoft, Confused.com, Siemens and Gatwick Airport And they have nice things to say.

If that’s what you need, get in touch.

Let's talk animation
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Award-winning video animation

We’ll start by having a chat with you about what you’re looking for.

From there, we’ll bounce some ideas around in a creative workshop and come up with concepts to present back to you. They might be utterly serious, thought-provoking, zany… depending on what your style is.

And we’ll put together an animation that highlights your brand at its very best. Whether it’s character-based or abstract, 2D or 3D, we’ve made over a thousand animations. So you’ll be in safe hands.

Get in touch

Production tips from a video animation company

Nail the brief

You can’t make a good video without a good brief. That means knowing everything from your target audience and timelines to your wider marketing strategy – including KPIs and budget. But don’t worry if you don’t already have a comprehensive brief before you meet us: our expert producers can help you create one.

Tell a story

In a good animation script, the story always comes first. But you also want to sneak in a bit of corporate messaging. Luckily, we have a team of writers who’ll craft a script that can do just that.

Care about sound

Music, voiceover and sound effects heighten visuals and emotions in ways that your audience can’t even explain. We have a database of over 30,000 exceptional voice-over artists to choose from and a talented musician (she once played Glastonbury!) on the team to help you pick the perfect track.

Work together

We know about production, but you know your company. That’s why we involve you every step of the way. We’ll show you how characters, objects and environments will look in the final animation. And we always make sure to give you a short preview, in case you have any last-minute thoughts before the final version.

Follow a process

We’ve honed and refined our production process, and we’re pleased to say it’s pretty slick. We never forget the important little details like licensing music, saving to your preferred file formats and tailoring different versions to different channels.

 

“We’ve worked with Definition on quite a few projects, mainly on digital animations. They are great to work with, and always deliver on budget and on time. They are flexible, accommodating, and take the time to understand our requirements.”

Andy Woodbridge, Senior Brand Development and Media Manager, Cambridge University Press

Picture of a cardboard robot on the video animation page.

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