Video animation company

Five billion videos are watched on YouTube every day and that’s just one platform. So how do you make yours stand out?

Animation lets you make your point clearly and emphatically. You can make it work for any audience, it’s engaging, and it’ll make people remember your brand.

And it’s great for tricky topics that most people would struggle to understand.

We’re a talented team of illustrators, strategists, animators, writers, designers and AI prompt engineers. We’re not woolly and we don’t produce fluff.

We make content that elevates your brand, simplifies the complex, and delivers results. We’ve worked with global companies like Johnson & Johnson, Microsoft,, Siemens and Gatwick Airport.

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Why use animation?

Eye-catching animations reel in sales, turn heads in the direction of your brand, and educate your crowd in the simplest way possible. And, they help your message stick in people’s minds.

Clarify the complex.

With animation, you get to script, storyboard and edit in a way that’s much harder to replicate when producing live-action videos. This makes animations perfect for explainer videos – for example.

Animation mirrors who you are as a brand.

Picture this: an animated video that picks up every thread of your brand’s guidelines, weaving in your unique visual elements. It becomes a natural part of your brand’s world, snugly fitting into all your marketing channels.

Bring your business to life for investors.

Show them, in no uncertain terms, the challenges you’re tackling and the solutions you provide. It’s all about lighting that spark of recognition — the ‘aha!’ moment when they see the unmistakable value you’re adding.

Boosting engagement and driving sales starts here.

Animation delivers clear, compelling narratives – watch interest in your venture sky-rocket.

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What type of animation do you need?

Our team of animated video production experts has extensive expertise. We’ve created thousands of animations for companies of all sizes, all around the globe.

Whether you need 2D animation, 3D animation, motion graphics, mixed content or AI-led animation – we’ve got the know-how.

We specialise in:

See all our work

“Car insurance is quite a dry subject and some of the information can be quite difficult to get across. So we worked with Definition to produce some animated videos that explain our products to our customers. The end result was fantastic and Definition were brilliant to work with.”

Justin Beddows, Head of Content and PR, Admiral

Speak to the experts

I’m Jamie, Managing Director of video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of telly, creating impactful commercials, shaping brands, and navigating the realm of social video production.

Throughout my journey, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing captivating footage to orchestrating the perfect animation, my experience has encompassed every aspect of video creation.

Among the highlights of my career, there’s a collective achievement that I hold dear—leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s a testament to the dedication and talent of our team.

Jamie Field Screen

Chat to Jamie

I’m Sian, the Head of Production at Definition. With over a decade’s experience, combined with my background in music and sound, I like to think I bring a unique blend of creativity and technical expertise to our clients projects.

Obsessed with creating visually stunning content that exceeds our clients’ challenges, I’m driven to make the brands we work with stand out and succeed with video.

Embracing the entire process of producing videos, from initial creative to the meticulous details of post-production – I’ve also been lucky enough to produce and direct shoots on a global scale, from the bustling streets of Singapore to the picturesque landscapes of Switzerland. Big names? Exciting starts ups? I’m here for it all!

Sian Evans Screen 3

Chat to Sian

I’m Emma, your on-call animator. Sketching, drawing, and bringing stills to life, this is my creative cosmos. Whether it’s detailed illustrations or minimalist lines, my goal is to transform ideas into engaging animation, one frame at a time.

My animation adventure includes crafting ads, explainers, and communication videos that speak volumes. Each project brings new challenges, and overcoming these is my speciality. There’s a deep sense of satisfaction I derive from knowing that my animations serve as vital vehicles driving businesses closer to their goals, enabling them to connect with audiences more effectively. And, of course, I bring my own creativity and my genuine love of animation to everything I create.

Emma Strydom

Our process for award-winning animated video production


We’ll start by having a chat with you about what you’re looking for. And, we’ll get to know your business in a genuine way. We’ll speak to your team and delve into the details so that we can make a video that not just reflects your brand, but truly amplifies it. We’ll also use this stage to get super clear on goals.

Getting creative

From there, we’ll bounce some ideas around in a creative workshop and come up with concepts to present back to you. They might be utterly serious, thought-provoking, zany… depending on what your style is.

Production and delivery

Then, we’ll crack on with storyboarding, scripting and style design. We’ll put together an animation that achieves exactly what it needs to, and that highlights your brand at its very best. Whether it’s character-based, motion graphics or abstract, 2D or 3D, we’ve made thousands of animations. So you’re in safe hands.


Once we’ve delivered your video, we can work our video marketing strategy magic, to make 100% sure that your new animation delivers as promised.

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Animated video production

Production tips from a video animation company

You can’t make a good video without a good brief. That means knowing everything from your target audience and timelines to your wider marketing strategy – including KPIs and budget. But don’t worry if you don’t already have a comprehensive brief before you meet us: our expert producers can help you create one.

In a good animation script, the story always comes first. But you also want to sneak in a bit of corporate messaging. Luckily, we have a team of bona-fide language specialists who’ll craft a script that can do just that (seriously, they’ve been writing and exploring language for years (and years). They even named ‘Ocado’ and ‘The London Eye’.

Music, voiceover and sound effects heighten visuals and emotions in ways that your audience can’t even explain. We have a database of over 30,000 exceptional voice-over artists to choose from (not to mention all of the different ways that we’re integrating AI into our animation production process). And a talented musician (she once played Glastonbury!) on the team to help you smash the soundtrack.

We know about production, but you know your company. That’s why we involve you every step of the way. We’ll show you how characters, objects and environments will look in the final animation. And we always make sure to give you a short preview, in case you have any last-minute thoughts before the final version.

We’ve honed and refined our production process (and are continuing to do so), and we’re pleased to say it’s pretty slick. We never forget the important little details like licensing music, saving to your preferred file formats and tailoring different versions to different channels.


How much does a video animation cost?

All of our pricing is bespoke because style and duration are huge factors. As a ball park, our animations start at £6,000.

We’re pros at getting prices out quickly so get in touch and we’ll quote for your project in no time.

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“We’ve worked with Definition on quite a few projects, mainly on digital animations. They are great to work with, and always deliver on budget and on time. They are flexible, accommodating, and take the time to understand our requirements.”

Andy Woodbridge, Senior Brand Development and Media Manager, Cambridge University Press

See some helpful articles, and explore our other animation services below, or

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