Corporate Animation Agency | Definition

In a world where people spend their downtime watching dolls fight for control over Barbieland dressed as 80s roller skaters, corporate videos can be notoriously boring. Animation brings new possibilities to the world of corporate video production – it goes where video can’t. It can humanise your brand, simplify the complex and create a strong emotional connection with the viewer.

We’re a corporate animation agency and were named the on the list of the UK’s top-ranked animation video companies by Clutch in 2020, 2021, 2022 and 2024. We’re made up of talented designers, strategists and digital storytellers. We’re not woolly and we don’t produce fluff. We’ve worked with global companies like Shell, Admiral, Trustpilot, Sony and Microsoft to name a few. And they’ve all said pretty nice things about us.

See our portfolio of corporate animation work below, or keep reading to find out more about our unique creative process and how we’ve used animation to help our clients solve pressing business challenges. Or, if you’re ready to chat about your brief, get in touch.

Let's talk corporate animation

“I only have positive things to say about Definition. We pushed the team hard on timelines to animate a new video explaining what Carfused (part of Confused.com) is and we are really happy with the results. The team are easy to work with, responsive to feedback and love the creativity they bring to the table.”

Matthew Crole Rees Head of ECRM, Confused.com

“The animation was so well received and it really exceeded all our expectations.”

Morag Meldrum, Robinson Low Francis

“Working with Definition was great from start to finish both times I have worked with them. They are incredibly helpful, professional and friendly. I felt like the team went above and beyond to make sure the animation was to a high standard. We are so happy with the outcome and will definitely come back for future explainers.”

Sarah Grogan, Procensus

“We approached Definition to help explain a new business concept for a conference we were attending at very short notice. The idea was quite complex, but Jamie was quick to identify the key selling points and helped us through the process of creating a storyboard and script for the animation.
“I found Jamie and his team to be very professional and extremely accommodating. They were able to respond to our needs and deliver the completed animation before the conference, explaining the idea in less than 90 seconds and creating a wow factor for the audience. I would not hesitate to approach Definition again to help with our next project.”

Craig Abrahart, notgoingtouni.co.uk

London HQ. Global corporate animation projects.

Animation is watchable and compelling, making it a powerful corporate communication – and lead gen – tool. If you choose us as your corporate animation company, we will start by getting a clear understanding of who you’re targeting and what makes them tick. Armed with that knowledge, we will then put your video production brief through our creative brainstorming machine (an ideation and concept development process that is unique to Definition and is designed to produce award-worthy ideas). We will then bring the results to you for further development and refinement before getting started with scripting, character creation, storyboarding, animation, music and sound effects.

It’s a structured process that has served us well, and it’s probably why every client we have worked with to date would recommend us – they’ve called us “exceptional”, “creative”, “flexible” and “highly professional”. They all seem to agree that when you work with Definition, you’re working with a corporate animation agency staffed by talented creatives, strategists and digital storytellers, who can help you use the medium of animation to genuinely stand out.

Using corporate animation to stand out

Corporate messaging simplified

From your values to your corporate messages and your strategic direction, animation offers an excellent way to get everyone on the same page. Whether that’s bringing your corporate identity to life with a character, or conveying everything that matters about your brand in an internal presentation.

Impressive pitches delivered

If a pitch is worth doing, it’s worth doing properly. We’re seeing more and more companies using animation to drive home important messages in competitive pitches. Animation shows your potential client that you’ve put in the effort and it helps you to convey the important but less exciting parts of the pitch quickly and easily.

Memorable internal videos

From onboarding guides to demonstrations and company updates, we’re seeing a lot of companies using corporate animations to keep front of mind and ensure their message lands with impact. These are repeatable, relatable and customisable, which makes them a worthwhile investment.

Your FAQs answered in style

Your sales and customer service teams will thank you for throwing out the manual and using animation for your corporate FAQs. Animation will make your answers easier to understand, and much more likely to be seen.

Engaging presentations

After your website, your corporate presentation is arguably your most important piece of collateral. It’s seen by prospects, staff, investors and customers and it needs to be slick. Using animation for this presentation will genuinely make it stand out.

Sales and marketing

By now, your sales and marketing team has no doubt caught on to the potential of video as a lead gen tool. With new platforms that make it easy to embed forms, gate video content or include CTAs, the power of a carefully crafted corporate animation is no doubt apparent.