Corporate animation

In a world where people spend their downtime watching dolls fight for control over Barbieland dressed as 80s roller skaters, corporate videos can be notoriously boring.

Animation brings new possibilities to the world of corporate video production – it goes where video can’t.

And it’s great for tricky topics that most people would struggle to understand.

We’re a talented team of designers, strategists and digital storytellers. We’re not woolly and we don’t produce fluff. We make content that simplifies the complex, humanises your brand, and delivers results.

We’ve worked with global companies like Shell, Admiral, Trustpilot, Sony and Microsoft to name a few. And they’ve all said pretty nice things about us.

If that’s what you need, get in touch

Let's talk corporate animation

Corporate animation at Definition

Animation is watchable and compelling, making it a powerful corporate communication – and lead gen – tool.

We’ll start by having a chat about who you’re targeting and what makes them tick.

Armed with that knowledge, we’ll bounce some ideas around in a creative workshop and come up with concepts to present back to you. We will then bring the results to you for further development and refinement before getting started with scripting, illustration, storyboarding, animation, music and sound effects.

And we’ll put together an animation that highlights your brand at its very best. Whether it’s character-based or abstract, 2D or 3D, we’ve made over a thousand animations. So you’ll be in safe hands.

How can you use corporate animation?

From your values to your strategic direction, animation is a great way to get everyone on the same page.

After your website, your corporate presentation is probably the most important part of your business. It’s seen by prospects, colleagues, investors and customers and it needs to be slick. Use animation in your presentations and they’ll genuinely stand out.

From onboarding guides to company updates, lots of smart businesses use corporate animations to make sure their message lands with impact (and doesn’t just get forgotten in two minutes). They’re relatable, customisable and you can use them over and over. So they’re worth the investment.

Your sales and customer service teams will thank you for throwing out the manual and using animation for your corporate FAQs. Animation will make your answers easier to understand, and much more likely to be seen.

By now, your sales and marketing team has no doubt sussed out the potential of video as a lead gen tool. With new platforms that make it easy to embed forms, gate video content or include CTAs, carefully crafted corporate animation is pretty useful.

“I only have positive things to say about Definition. We pushed the team hard on timelines to animate a new video explaining what Carfused (part of is and we are really happy with the results. The team are easy to work with, responsive to feedback and love the creativity they bring to the table.”


Matthew Crole Rees Head of ECRM,

Mountains and hills abstract landscape background for the corporate animation page.