Promotional video production

I’m Jamie, Managing Director of Video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of video, creating impactful commercials, shaping brands, and navigating social video production.

Throughout my career, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing visually stunning footage to orchestrating the perfect animation, my experience covers every aspect of video creation.

A career highlight? Leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s made easier when you have such a dedicated and talented team.

I’m Sian, the Head of Video at Definition. With a background in sound and music, I’ve spent the last decade shaping and executing strategic video projects for brilliant clients. These days, you’ll find me leading our video department, handling the big picture stuff across video at Definition and overseeing all our productions.

Always with an eye on telling the best story and creating visually incredible content, I look after the production budgets, scheduling, overseeing quality control of our projects, and managing our talented team of producers, designers, animators, editors and crew. I’ve been lucky enough to produce and direct shoots globally, from Switzerland to Singapore. For all sorts of companies, from big names like Google and AmEx to nimble startups.

Things I love? Working with our wider Definition team to define and align brilliant brands, developing creative strategies, problem solving, consulting on all things video, and making our clients’ work look and sound brilliant.

Every standout promo video starts with us learning about your business. We get to grips with the messaging for your video and think about how to convey it perfectly. We’ll also take time to define goals and the wider strategy with you.

Next up, we brainstorm. Our creative specialists come up with ideas, from the understated to the bold. We sieve all our ideas and bring the best ones to you.

Then it’s over to the wordsmiths in our specialist language team to for scripting. At the same time, we’ll be working on storyboarding, and style framing.

Next we deliver your promo video, ready for the world to see. We’ll tweak it until it’s perfect (feedback and editing time is all built into the production timeline).

Because a supercharged video deserves supercharged distribution. Whatever your goal, we help you plot the perfect video marketing roadmap to get there.

As tempting as it is, we never rush straight into production. Our team will spend quality time with you to get to know your business, audience and objectives so you can build a video strategy that works. Key questions should be answered at this stage: How long should it be? Who will be watching? Where? How do you want them to feel? What do you want them to do?

It’s hard to make a great video without great project management. Putting a video together is a bit like a jigsaw puzzle. You need to slot the branding, script, storyboard and schedule into place before you start the fun bit! And you need to decide on a budget. Video can be expensive but it’s worth it. The quality of your video reflects the quality of your brand.

Your promo video needs to work hard. It’s about more than telling the story. It needs to get people moving. Is your video is trying to generate leads? Then add some interactive features like forms or calls to action. Then you need to make sure it’s working. Set KPIs. Measuring against them is a vital part of your marketing strategy. They’ll help you test different concepts, ideas and visuals.

You could have made the best video the world has ever seen. But if the distribution isn’t strategic, the right people won’t see it. Landing page optimisation, social promotion and direct marketing will all have an impact on the type of video you make. As a specialist video team within a full-service agency, we can support you with high-level expertise on all of the above.