Promotional video production

Videos are the first thing people click on when they land on a new website. We should know. We’ve done the research. That means your promotional video needs to work hard. It needs to show-off your products and services, represent your brand as a whole, raise your profile above your competitors, help out your SEO, generate leads and work within your wider marketing strategy.

We can help. We make strategic, intelligent videos that make people feel and act. All backed by our team of PR experts, brand strategists, internal comms specialists, and designers.

Check out some of our work below and keep reading for our promotional video production tips.

Interested? Let’s make a video.

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Dedicated promotional videos

The success of your promo video is as important to us as it is to you. From targeting and strategy to production, marketing and distribution we are with you every step of the way. When you work with us, you’ll notice every detail is taken care of, so you won’t get that gut-wrenching feeling that you’ve briefed your promotional video agency wrongly, that they’re on the wrong track, or that your boss is going to turn up her nose at the results. We are dedicated professionals who will enhance your image along with the image of your company.

Our award-winning team of experts have made thousands of videos for over 1,000 happy clients from start-ups to global brands like Amex and Citrix. Our clients have called us “exceptional,” “creative,” “strategic,” and “incredibly service oriented”.

Our promotional video production tips

Strategy, strategy, strategy

As tempting as it is, we never rush straight into production. Our team will spend quality time with you to get to know your business, audience and objectives so you can build a video strategy that works. Key questions should be answered at this stage: How long should it be? Who will be watching? Where? How do you want them to feel? What do you want them to do?

Production matters

It’s hard to make a great video without great project management. Putting a video together is a bit like a jigsaw puzzle. You need to slot the branding, script, storyboard and schedule into place before you start the fun bit! And you need to decide on a budget. Video can be expensive but it’s worth it. The quality of your video reflects the quality of your brand.

Make it work

Your promo video needs to work hard. It’s about more than telling the story. It needs to get people moving. Is your video is trying to generate leads? Then add some interactive features like forms or calls to action. Then you need to make sure it’s working. Set KPIs. Measuring against them is a vital part of your marketing strategy. They’ll help you test different concepts, ideas and visuals.

Distribution is Key

You could have made the best video the world has ever seen. But if the distribution isn’t strategic, the right people won’t see it. Landing page optimisation, social promotion and direct marketing will all have an impact on the type of video you make. As a specialist video team within a full-service agency, we can support you with high-level expertise on all of the above.

“Definition took the time to understand our business and proactively produced a professional and unique promotional video. They were a pleasure to work with and I can confidently recommend them.”

Myles O'Reilly, CEO & Founder of The British Academy of Interior Design

Image of an open screaming mouth on a striped background on the promotional video production page.

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