Testimonial video production

We’re talking uncut, unscripted, genuine testimonials. No polished corporate spiel or hard sell tactics. Just honest, relatable experiences. Raw authenticity builds trust. Your viewers see it as the real deal, not some professionally scripted advertising.

Stories and real human emotions stick in our minds way more than facts and figures. While stats have their place, a well-crafted testimonial video uses compelling stories to make your message truly memorable.

Testimonial videos cut through the noise and get straight to the point. They show how your product or service solves specific problems or meets specific needs. Instead of listing lots of features, testimonials keep it simple. You hear directly from customers about the actual problems and solutions. That kind of clarity is a lot more powerful than getting bogged down in abstract terms.

Testimonial videos are super shareable. A powerful personal story can spread like wildfire when people hit share. Before you know it, your testimonial video is introducing your product or service to a massive new audience (for no extra marketing cost).

Testimonial videos are a super versatile marketing tool that’ll work hard for your money. You can use them on your website, across social media, in emails, even at trade shows. Wherever you need to showcase real customer stories, testimonials have got your back.

8 weeks, give or take. This includes time for feedback and edits.

60-90 seconds.

Once we’ve been contacted and briefed, we can provide quote within 24 hours (max).

Ideally, we need to know:

• What type of video you want to make
• How long you want it to be (we can advise)
• Your preferred style and approach (your ideas + we can advise)
• Any expectations and limitations
• Your deadline
• Your (approximate) budget

We use the latest and greatest kit. Because there’s no ‘one size fits all approach’, we’ll make the best recommendation for your project.

Yes. We are UK based with offices in London, Leeds and Manchester, and we work on global projects.

Yes, definitely. We always build review and feedback time into the production process.

We’ll work around your customers’ diaries to book in filming times that suit them. Convenience is key for getting natural, relaxed performances. Before hitting record, we’ll make sure your customers know exactly what to expect.

We’ll run through the plan, so they feel prepped and at ease in front of the camera. It’s all about keeping everyone aligned.

Our crew will be raring to go with all the right gear on shoot day.

We’ll set up the filming space just right – with professional lighting, sound and cameras.

Then it’s all about making your customers feel comfortable. We’ll put them at ease and gently guide the conversation, ensuring those testimonials feel natural – not scripted.

In the background, we’ll be capturing that all-important b-roll footage too. Think shots of your customers using your products, atmospheric scenery – anything that adds extra context.

We’ll comb through all the footage, picking out bits that really drive your message home.

Then it’s time to stitch it all together into a cohesive and engaging narrative, keeping in mind pacing and overall length.

We’ll add all the final flourishes – some background music, text overlays, your logo, and a call-to-action.

First, we’ll share the polished edit with you and get your sign-off. And make any needed tweaks.

Once it’s got the final seal of approval, we can help you out that testimonial video on all the platforms you want – website, social, YouTube, emails, you name it.

Then it’s about keeping a close eye on how your video is performing and gathering feedback. That way, we can assess its impact and learn for future projects.

Select enthusiastic and articulate participants who reflect the target audience.

Arrange a convenient time and choose a quiet, appropriate setting for filming.

Video subjects should wear solid colours and outfits that align with the video’s tone and your brand image.

Make sure everyone is looped in on the process from the start. We encourage authenticity and comfort vs overly rehearsed statements. Conduct a brief run-through to help people feel at ease and clarify any last-minute details.

Ensure all filming kit is ready and the crew are briefed.

Make sure key points, stories and data that need to be highlighted are reviewed and understood by the participants.

Find the people who really love what you do. And then find the ones who’ll be good on camera. Don’t worry; we can help. We’ll start with a quick video call to test them out, and then if they make the grade it’s lights, camera, action.

There’s nothing worse than an overly scripted, robotic testimonial. Make sure your cheerleader knows the key messages, then turn on the camera and just start filming. It’ll help everything feel so much more natural and believable.

A good director should work with you to script the questions. They’ll make sure they’ll get the interviewee talking about the benefits to them, rather than a list of product features. They’ll also help everyone stay on-message, tease out soundbite-worthy responses, and help avoid marketing-speak.

Your customers are busy. If they say yes to a video, they’ll be doing you a favour. So keep it easy. Travel to them, and fit the whole thing around their schedule. Even if that means working late or weekends.

Filming a testimonial video is a great chance to get to know your customer personally. Take time to talk to them, learn about them, and don’t forget to thank them. And there’s no harm in making filming days a special experience. Treat them like a film star. Bring out hair and makeup, give them a nice space to get ready in, and grab them a nice coffee.

Testimonials are more than fancy bits of decoration. They’re strategic. Build them into your marketing strategy and keep your objectives in mind from start to finish.

Sloppy video won’t cut it. It has to be technically flawless. That means 4K, quality composition, clear audio and quality editing. Do it properly and take your video to the next level.

You’ve made it. Now you need to check it works. Check your engagement, click-through, view-through, and conversion rates. And actually use that data to make it even better.