Testimonial video production

Strategy. Strategy. Strategy. You can’t make a good testimonial video without it. Why are you making one? Who do you want to see it? How do you want them to feel? What should they do after watching? And how will you get these videos in front of the right people?

From format to style to distribution, purpose will give your video direction.

Find the people who really love what you do. And then find the ones who’ll be good on camera. Don’t worry; we can help. We’ll start with a quick video call to test them out, and then if they make the grade it’s lights, camera, action.

There’s nothing worse than an overly scripted, robotic testimonial. Make sure your cheerleader knows the key messages, then turn on the camera and just start filming. It’ll help everything feel so much more natural and believable.

A good director should work with you to script the questions. They’ll make sure they’ll get the interviewee talking about the benefits to them, rather than a list of product features. They’ll also help everyone stay on-message, tease out soundbite-worthy responses, and help avoid marketing-speak.

Your customers are busy. If they say yes to a video, they’ll be doing you a favour. So keep it easy. Travel to them, and fit the whole thing around their schedule. Even if that means working late or weekends.

Filming a testimonial video is a great chance to get to know your customer personally. Take time to talk to them, learn about them, and don’t forget to thank them. And there’s no harm in making filming days a special experience. Treat them like a film star. Bring out hair and makeup, give them a nice space to get ready in, and grab them a nice coffee.

Testimonials are more than fancy bits of decoration. They’re strategic. Build them into your marketing strategy and keep your objectives in mind from start to finish.

Sloppy video won’t cut it. It has to be technically flawless. That means 4K, quality composition, clear audio and quality editing. Do it properly and take your video to the next level.

You’ve made it. Now you need to check it works. Check your engagement, click-through, view-through, and conversion rates. And actually use that data to make it even better.