Video is one of the best tools available in the corporate training world. With our training video production services, you will avoid the logistical issues of having to train multiple groups while also saving on your training budget. In fact, a training video programme is an investment in the future of your business.
See our portfolio of work below, or keep reading for our training video production tips.
For companies that need to train team members at multiple locations, in different time zones or working on conflicting shifts, video offers an efficient way to reach them all. For those who need to get large numbers of staff or customers who speak multiple languages up to speed on a new process or system, video and animation can make this process easy. And for companies that need to get new starters up and running quickly, a corporate training video can be delivered without any delays. In all of these scenarios, video is the best solution because it ensures consistency of messaging while disseminating information to large groups of people.
As a top-rated training video production agency, we’ll help you to create memorable, high-definition training videos that your employees, customers or prospects will simply love to watch. That’s because we believe that training videos should be enjoyable and inspirational as well as educational.
Our team comprises experts that are trusted by major global brands (e.g. Samsung, FSC), NGOs (e.g. RNIB), tech start-ups (e.g. GoCardless) and local government (e.g. Central Bedfordshire Council). We’ll go above and beyond to create corporate training videos that are compliant, comprehensive and engaging. And we’re just as comfortable working with your existing content as we are helping you to define your video training strategy.
Your training video doesn’t have to be boring. Your audience will learn much more effectively when they are interested and engaged in the content in front of them. Tell a story. Mix styles (such as animation and talking heads). And add context and colour with supporting footage.
Need to train people in multiple languages with the same video? Teaching a team of engineers how to use a new software tool? The success of your training video production programme depends on how well you tailor your content to the specific needs of your audience.
Use video analytics tools (we can recommend our favourites) to see how learners are progressing, and identify common drop out points so that you can optimise and improve. And add interactive features to enable learners to certify when they have completed a module.
Your audience is smart, savvy and overloaded with content. Your training videos need to stand out against the competition (and by competition we mean anything online that is vying for their attention). Consider how you’ll be different and memorable.
We know that not every training video is appropriate for external use. But we can help you build a strategy to monetise your training video content. It’s best to start thinking about monetisation before you even start filming.
We can help you build your video library, advise on which platforms to use, and assist with setting up feedback loops for continuous optimisation. This is an excellent way to start delivering content online.
I’m Sian, the Head of Video at Definition. With a background in sound and music, I’ve spent the last decade shaping and executing strategic video projects for brilliant clients. These days, you’ll find me leading our video department, handling the big picture stuff across video at Definition and overseeing all our productions.
Always with an eye on telling the best story and creating visually incredible content, I look after the production budgets, scheduling, overseeing quality control of our projects, and managing our talented team of producers, designers, animators, editors and crew. I’ve been lucky enough to produce and direct shoots globally, from Switzerland to Singapore. For all sorts of companies, from big names like Google and AmEx to nimble startups.
Things I love? Working with our wider Definition team to define and align brilliant brands, developing creative strategies, problem solving, consulting on all things video, and making our clients’ work look and sound brilliant.
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You can also give us a ring on: +44 (0)203 778 0896
Or, email us on: video@thisisdefinition.com
