Corporate video production
Your corporate story is an important part of your brand. And telling it can help you generate leads, attract talent, build your reputation, and grab the attention of customers and prospects.
We can help you tell your story with video. (Not surprisingly, we’ve done it before.)
Have a look at some of our work.
Let's talk corporate videoExpert corporate video services
We love video. We’ve been doing it for decades. And hundreds of brands trust us to do it well.
Our production team and digital strategists work with you. From strategy and planning to filming and distributing, they’ll build a video marketing strategy that fits with your goals and KPIs.
And we have a huge team of SEO experts, marketing specialists, writers and designers who can make it even better.
Let’s make a corporate video.
How to make a corporate film
Close a deal with a case-study video. Support your staff with a training video. Or raise your profile with a brand video. A clear direction means you know what kind of video you need, what result you’re aiming for, and how to measure your success.
It’s easy to spot bad production. And bad production makes your brand look bad. You don’t need to splash out with a Hollywood blockbuster budget, but creating something great is difficult on a shoestring budget.
Business doesn’t have to be boring. Clever storytelling can bring even the most mundane parts of your business to life. Make your message memorable with an engaging story that keeps your audience hooked and entertained.
We know how important it is to get buy-in from stakeholders. So make sure you set objectives and KPIs and be upfront about budgets. That way everyone is kept in the loop with no nasty surprises.
Making your video beautiful is important. But it isn’t everything. Personalisation, interactive content, call-to-action buttons, music, sound effects, thumbnails and titles. There’s so much to use to tell your story brilliantly.
Nothing gets the blood pumping like a rising view count. But there’s so much more to consider. Where are you losing your audience? How are they finding your video? How are they watching it? All of this data needs be captured, analysed, reported on and used to hone and improve your video marketing strategy.
You’ve added your new corporate video to your website, making it search engine-friendly. Write some transcripts and captions; add metadata and video xml sitemaps. It’ll help boost your website’s SEO and make your videos more accessible.
“I only have positive things to say about Definition. We pushed the team hard on timelines to animate a new video explaining what Carfused (part of Confused.com) is and we are really happy with the results. The team are easy to work with, responsive to feedback and love the creativity they bring to the table.”
Matthew Crole Rees, Head of ECRM at Confused.com
