B2B video production

Your b2b videos should generate leads, boost your brand, increase conversions, improve customer retention rates and reduce your cost of sales.

We are a new breed of b2b video production company that brings strategy, interactivity, creativity and revenue-generating power to every company that we work with. Discuss your b2b video project with us, see examples of our work below, or keep reading for our b2b video production tips.

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Our B2B video work

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“What can I say – the video was very well received, used in many different locations and during events and even recognized by our other business units and the DHL Group team. We added subtitles in many different languages and people just love it. We never received so much positive feedback on a video about our employee opinion survey. I enjoyed the process with you a lot – you got what we are about within weeks and that’s rare!”

Janine Langlotz, Head of Internal Comms, DHL Express

“We were seriously impressed by the quality of the case study videos that Definition produced for us. The team were highly professional, diligent and enthusiastic. They were a real joy to work with and I can confidently recommend them.”

Emma Izatt, Xero

“Definition was instrumental in building the credibility of WorldRemit as we grew from a start-up to a multi-million pound remittance company. They have excellent media relationships, both in the UK and internationally and are able to spot interesting media opportunities and manage them professionally to delivery.”

Ismail Ahmed, CEO, WorldRemit

A strategic B2B video agency

Our specialist b2b team brings decades of video, content, scripting and distribution experience to your video project. We will help you design a clear video strategy, implement it, and then measure ROI.

Our clients consistently recommend us, or return for additional projects thanks to our “ability to understand complex concepts”, our “excellent service levels” and our “genuine focus on delivering returns”.  Whether you need to convince IT directors to visit a datacentre, explain a new AI-technology to accountants, get HR teams excited about your platform, or convince the finance director to sign that PO, a good b2b video can help.

Contact us to get started on your b2b video today, or keep reading for our b2b video production tips.

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Our B2B video production tips

Keep it interesting

B2B doesn’t have to mean boring. In fact, you could argue that because of the subject matter, it’s worth putting extra effort into making the content interesting. Tell a story, use metaphors and analogies, evoke emotion and surprise and delight the viewer. There are plenty of opportunities to be creative with B2B video.

Keep it genuine

The b2b buyer holds a lot of responsibility. She typically needs to make significant purchasing decisions on behalf of her organisation and she is motivated to research each alternative thoroughly before making a recommendation. Your video therefore needs to be authentic and all claims need to be based on solid foundations.

High production value

The quality of your b2b video reflects the quality of your product or service. That means it’s worth investing in a production that will impress the viewer and drive them to take action. While a freelance videographer might be appropriate for some b2b video briefs, it’s worth engaging a professional and experienced b2b video production company for more specialist projects.

Video that works hard

Whether you are using video to generate b2b leads (read more about using video for lead gen), elevate your brand, increase website conversions or extend your customer lifetime value, you need to consider how your video will deliver your goals. You might need to focus your efforts on video SEO, distribution via YouTube and other social networks, or embedding forms and CTAs into your videos.

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You can also give us a ring on: +44 (0)203 778 0896

Or, email us on: video@thisisdefinition.com

Meet the B2B video experts

Head of Video - Sian Evans

I’m Sian, the Head of Video at Definition. With a background in sound and music, I’ve spent the last decade shaping and executing strategic video projects for brilliant clients. These days, you’ll find me leading our video department, handling the big picture stuff across video at Definition and overseeing all our productions.

Always with an eye on telling the best story and creating visually incredible content, I look after the production budgets, scheduling, overseeing quality control of our projects, and managing our talented team of producers, designers, animators, editors and crew. I’ve been lucky enough to produce and direct shoots globally, from Switzerland to Singapore. For all sorts of companies, from big names like Google and AmEx to nimble startups.

Things I love? Working with our wider Definition team to define and align brilliant brands, developing creative strategies, problem solving, consulting on all things video, and making our clients’ work look and sound brilliant.

Sian Evans Screen 3

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