Bud, a fintech company founded in 2015, uses AI to help clients simplify financial decisions. And with a fresh approach to finance, they’ve created a bold, modern brand, too.

This inspired us to produce a video series showcasing their AI-powered products. Each video aims to engage and inform viewers about how Bud is helping to reshape the future of banking and finance using data intelligence.

We used Bud’s dynamic branding as a creative springboard for our videos, making a visual play of striking geometric shapes, minimalist design, and sleek motion. This aligns with Bud’s brand, and allows viewers to connect with abstract fintech concepts.

A key challenge was visualising Bud’s functionality without showing the original UI. We used minimalist designs to represent concepts from money to data points, and developed reduced UI frames to hint at functionality. This helped us balance simplicity with informative value.