How to Choose the Right Video Distribution Channels
Your video distribution channels should be largely informed by your target audience: HR directors, for example, favour LinkedIn and Facebook, so Twitter and Reddit are probably going to be less fruitful.
Whichever channel(s) you choose, you’ll be able to create free organic posts and pay for ads. Though it’s possible to get great results with an organic strategy, it’s highly advisable to reserve some budget for paid advertising: it can have a huge impact on the success of your video.
That said, the distributions channels listed below all offer free and paid options, and have their own unique advantages and disadvantages:
Broadcast – e.g. advertising
Can be expensive –particularly at competitive times of day.
Demand side platforms
Can build an audience quickly.
Cannot ensure quality of engagement.
A wide and personal reach – assuming you have the right database.