We collaborated with G4S to produce a brand new explainer animation for the launch of their new pay product, G4S Pay; a complete suite of payment services bringing together cash, face to face, online and over the phone merchant services to all business types.

We were delighted to be working on this project, because we have worked with so many merchants in the past who have struggled to cobble together different payment formats into one simple system.

The brief

G4S were looking for a super-fast turnaround for a slick, 2D animated explainer to use as part of the G4S Pay launch campaign. The animation would be a promotional tool for the campaign as well as be used to generate awareness and support their sales teams. The animation needed to be recognisably G4S, utilising their identifiable brand look and feel. It also needed to be clean and easy to follow.

Our approach

With the script pretty much in place from the offset, we set to work on mocking up style frame options for the G4S team – focusing our ideas and offering two directions to choose from. Once we were agreed on the overall look and feel, we adopted the style to produce a fully worked up storyboard.

We used illustrative 2D icon assets, clean environments and smooth, steady movement, and we pulled it all together with a friendly, personal voiceover.

The result


“TopLine Film took our brief and script and managed to deliver a production that is exactly what we had envisaged. The team worked to a very tight deadline and were communicative and highly professional throughout. We look forward to working with the team again on our next project”.

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