Tiger Woods once said, “winning solves everything”. And we have a LOT to solve. So when our in-house SEO nerd told us we should write a blog post about video marketing statistics so that we could rank on Google for the term “video marketing statistics” it was game ON.

Did you know that there are over 100 online searches a month for “video marketing statistics?” I mean it’s no “what country is Germany located in?” (1,000+) but 100 is still a lot and totally worth going for as a video production company. Because if someone is in the market for video marketing statistics, they are almost certainly in the market for a video too.

Do you know how we know this? Because our competitors are currently stealing all of that great video production business right from under our noses with their rank-worthy listicles of video marketing statistics.

Yes ladies and gentlemen, the market for lists of video marketing statistics has been tapped.  We found cunning suitors aplenty wooing the same term and our feathers were suitably ruffled. Influencer Marketing Hub offers 60 powerful video marketing statistics. But then Lemonlight steps up to the plate with 67 video marketing stats you need to know for 2020. Little did they know, Zidivo had found three more (cheeky fuckers). We thought Wyzowl was gonna win with their 100+ (keeping it nice and vague) but then Review42 only goes and swoops in with their 147+ video marketing stats, leaving the rest of us all feeling inadequate.

Yes when it comes to video marketing statistics, more is more.

But fortunately our content team has had six months of lockdown to come up with a plan. Review42 we see your 147+ statistics and we raise you +/- 1,477 to present 1,624 video marketing stats. It might take us a while to deliver on these, but just you wait – we will get there…and when we are done it will be the longest list of video marketing statistics ever compiled. The internet will not know what to do. So here goes:

We’ll start with the obligatory intro to video marketing

We’ll say something like “unless you’ve been hiding under a rock for the past decade”. And then we’ll mention the “video marketing landscape.” After that we will talk about “the advent of smart phones” and then we’ll deliver some platitude about the “rise of social media.”  We might even pay homage to Cisco’s Visual Networking Index.

And then we’ll move onto our stats, ensuring that we never cite the true source of a statistic, but rather a blog reference to a blog reference to a blog reference of the original. Because by maintaining three degrees of separation from the stat’s birthplace, we can help our readers meet their daily online step targets.

Here they are:

  1. TikTok now has 1 billion monthly active users (January 2022) (source)
  2. After watching a product video, consumers are up to 85% more likely to buy it (source)
  3. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (source)
  4. 87% of business-related videos are still viewed on a desktop (source)
  5. As of January 2022, on average viewers are watching over 700 million hours of YouTube content on TV daily (source)
  6. Facebook Instream video provides the best CTR for marketers – 0.33% (source)
  7. Video is the second most common post type on Facebook – 16.5% (source)
  8. Facebook Live videos are only being used 0.7% of the time (source)
  9. Facebook Live delivers almost 3x the engagement of traditional video (source)
  10. 1.5bn – predicted TikTok active users in 2022 (source)
  11. 85% of Gen Z adults use TikTok daily (source)
  12. 3 in 4 millennials watch YouTube (source)
  13. 60% spending more than 30 minutes a day on the video network (source)
  14. 63% of Gen X adults use YouTube daily (source)
  15. 49% of small business decision-makers use YouTube every day (source)
  16. 39% of UK baby boomers spend more than 30 minutes a day on YouTube (source)
  17. When looking for business advice, 56% of small business decision-makers would head to YouTube (source)
  18. …and 38% would look for videos on company websites (source).
  19. 87% of businesses now use video as a marketing tool. This number is up from 63% in 2017 and 81% in 2018 (source).
  20. Video is expected to make up 82% of internet traffic by 2021 (source).
  21. 88% of marketers plan to increase spending on video in 2019 (source).
  22. 91% of video marketers consider video to be an important part of their marketing strategy. That’s an increase from 82% in 2017 and 85% in 2018 (source).
  23. 99% will continue to use video in 2019, with 88% saying they’ll spend more than they did in previous years (source).
  24. 88% of marketers plan to increase spending on video in 2019 (source).
  25. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (source).
  26. 25% of companies publish videos every week (source).
  27. Digital video marketing is a $135 billion industry in the U.S. alone (source).
  28. Businesses in high tech and professional services industries are publishing the most new videos on a monthly basis (source).
  29. 68% of people say they’d prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%) (source).
  30. 71% of people watch more video than they did a year ago (source).
  31. 87% of consumers say they’d like to see more video from brands in 2019 (source).
  32. When asked to identify the type of video content they’d want to see more from brands, 39% of people cited explainer videos; 20% want entertaining ‘viral’ videos; 12% want to see more product demo videos; 10% want more video blogs; 9% want more interactive videos (source).
  33. 6 out of 10 people would rather watch online videos than television (source).
  34. 59% of senior executives favor video over text (source).
  35. 90% of users report that product videos are helpful in the decision process of the buyer’s journey (source).
  36. 56% of consumers believe that a company should have video content on its website (source).
  37. 79% of people say a brand’s video has convinced them to buy a piece of software or app (source).
  38. 84% of marketers say video has helped them increase traffic to their website (source).
  39. Including a video on your landing page can boost your conversion rate by up to 80% (source).
  40. Adding video to your emails can increase click rates by 300% (source).
  41. 81% of marketers say video has helped them generate leads (source).
  42. 64% of consumers will make a purchase after watching branded videos on social platforms (source).
  43. 80% of marketers say video has increased dwell time on their website (source).
  44. 41% of marketers say that video has helped them reduce support calls (source).
  45. 52% of marketing professionals worldwide said video is the type of content with the best ROI (source).
  46. Marketers who use video grow revenue 49% faster than non-video marketers (source).
  47. A website is 53 times more likely to reach the front page of Google if it includes video (source).
  48. 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video (source).
  49. On average, people spend 2.6x more time on pages with video than without (source).
  50. 93% of businesses reported gaining a new customer as a direct result of a video posted on social media (source).
  51. Because of its visual nature, 80% of users can recall a video ad they’ve seen in the past 30 days (source).
  52. 46% of users take action after viewing a video (source).
  53. When users enjoy video ads, their purchase intent is increased by 97% (source).
  54. Video marketers get 66% more qualified leads per year (source).
  55. Facebook is the most popular platform for businesses to share video content (81%), followed by YouTube (62%), Instagram (57%), and LinkedIn (32%) (source).
  56. On Twitter, 82% of users watch video content (source).
  57. Nearly half of Facebook and YouTube users consume more than an hour of video per week (source).
  58. Social media posts with video have 48% more views (source).
  59. Social video generates 1200% more shares than text and image content combined (source).
  60. Video campaigns on LinkedIn have 50% view rates (source).
  61. 81% of businesses prefer to use Facebook for their video marketing (source).
  62. Facebook has over 8 billion video views per day (source).
  63. Over 1.9 billion people, roughly one-third of the Internet, use YouTube (source).
  64. Consumers engage with branded videos the most on Facebook (49%), followed by YouTube (32%), then Instagram (24%) (source).
  65. Sponsored video content views on Facebook has jumped 258% since 2016 (source).
  66. Mobile video consumption rises by 100% every year (source).
  67. 75% of people watch mobile videos on mute (source).
  68. 92% of users watching video on mobile will share it with others (source).
  69. People are 1.5 times more likely to watch video on their mobile phones (source).
  70. 90% of Twitter video views happen on a mobile device (source).
  71. 48% of Millennials are watching video exclusively on mobile devices (source).
  72. Mobile video ad spend is expected to be around 72% of the total digital ad spend this year (source).
  73. The average mobile-viewing session on YouTube lasts more than 40 minutes (source).
  74. Mobile viewers now watch over 40 minutes of video on their phones every day (source).
  75. Video will account for 78% of mobile data traffic in 2019 (source).
  76. Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020 (source).
  77. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82%  prefer live video from a brand to social posts (source).
  78. 63% of people aged 18-34 watch live streaming content regularly (source).
  79. 47% of live streaming video viewers worldwide are watching more live videos compared to a year ago (source).
  80. Viewers are likely to watch a live video approximately three times longer than a pre-recorded one (source).
  81. 79% of marketers say live video facilitates a more authentic interaction with an audience (source).
  82. 67% of audiences who watched a live stream purchased a ticket to a similar event the next time it occurred (source).
  83. 63% of marketers say live video brings a human touch to digital marketing (source).
  84. Live content on Facebook receives 10x more comments than regular videos (source).
  85. 61% of marketers say a benefit of live video is that it creates content that can be viewed or repurposed later (source).
  86. 85% of videos on Facebook are watched without sound (source)
  87. 57% of consumers have purchased something discovered via a Facebook video ad (source)
  88. 25% of consumers have purchased something discovered via an Instagram video ad (source)
  89. 25% of consumers have purchased something discovered via an Instagram video ad (source)
  90. 33% of viewers will stop watching a video after 30 seconds, 45% by 1 minute, and 60% by 2 minutes (source)
  91. 90% of customers say video helps them make buying decisions (source)
  92. The most popular time for people to view a B2B video is mid-week (source)
  93. 66% of consumers say the quality of a company’s video reflects the quality of its brand (source)
  94. 55% of consumers prefer to watch a video over reading text (source)
  95. 67% of consumers want the brands they follow to entertain them with video (source)
  96. 78% of Marketing Professionals Say Videos Helped Increase Sales (source)
  97. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (source)
  98. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (source)
  99. 86% of businesses use video as a marketing tool — up from 63% over the last three years (source)
  100. Only 16% of marketers say they’ve invested in audio chat rooms like Clubhouse and Twitter Spaces (source)
  101. Women make up more than 60% of Pinterest’s global audience (source)
  102. Snapchat offers seven different advertisement formats on the platform (source)
  103. Mobile advertising has been rapidly growing in the past couple of years but is expected to slow down to about 10.4% by the end of 2022 (source)
  104. Video will be the top investment for B2B brands in 2022 (source)
  105. 80% of marketers who leverage audio content and podcasts plan to invest the same amount or more budget in 2022 (source)
  106. eMarketer forecasts that Instagram will reach 1.1 billion users in 2022 (source)
  107. 45% of marketers are already using infographics while 38% plan to leverage it for the first time in 2022 (source)
  108. Mobile advertising has been rapidly growing in the past couple of years but is expected to slow down to about 10.4% by the end of 2022 (source)
  109. Mobile advertising spending is expected to surpass $240 billion dollars by 2022 (source)
  110. In 2021, 35% of marketers were leveraging AR or VR in their strategies. Of those marketers, 42% plan to increase their investment in 2022 (source)
  111. Global retail sales are projected to amount to approximately 26 trillion U.S. dollars by 2022 (source)
  112. The number of global social media users is expected to reach almost 3.43 billion in 2023 (source)
  113. 94% of marketers claim that video has improved customer knowledge of their goods or services (source)
  114. 90% of consumers use mobile video as their main form of video view content (source)
  115. 66% of consumers have actively searched for video content to find out more about a brand (source)
  116. 91% of consumers want to see more online video content from brands (source)
  117. 86% of marketing professionals use video as a marketing tool (source)
  118. More to come!

So we’re at 117 marketing stats so far. Only 1,507 to go. We will add to this post as more information comes to light. And if you happen to be in possession of additional stats, please email them to video@thisisdefinition.com.

Oh and thanks to Sam Holzman, Content Marketing Manager at ZoomInfo, a leading B2B contact database that helps organizations accelerate growth and profitability. He helped us pull together some of this data.