As a video production company, we know that video can often seem like an alien life form to businesses. You might need help pinning down the purpose and goal of your video, which any good video production team can help with.
More likely, you have questions about the filming process, what type of video will meet your objectives, and how to market your video once it’s ready.
To help get your video off the ground, our team has put together this handy video FAQs list.
1. Is it really worth making a video?
Absolutely. In 2022, around 3.48 billion internet users watched video content, and that number only keeps going up. So video marketing isn’t just worth the effort—it’s essential.
That’s why you see more and more videos taking over from more traditional formats like landing pages.
Adding videos to your website isn’t just a trend; it’s a proven way to boost performance. Consider the immense scale of YouTube – a platform with nearly 2.5 billion monthly users. And people are using it as a search engine instead of Google.
And don’t forget that an astounding 63.7% of the world’s population uses social media. Now that’s what we call a big audience.
2. What different types of videos can we create?
More than we could list here! From explainer videos and testimonials to product demos and brand stories, there’s a format for every message. Want to engage? Try a quick social media clip. Need to educate? Go for an in-depth tutorial. Your goals will guide the type of video you choose.
3. Where do we start?
Ideally with a clear, concise brief. Tell us what you want to say, who you want to say it to and – if you know – what kind of look and feel you want to go for. But if you don’t have a fully formed brief or idea of what the final video might look like, that’s fine. Whether it’s ideation, creative concepts, scripting – whatever stage you’re at, we can help.
4. How can storytelling enhance our videos?
Stories are powerful. They resonate, captivate, and most importantly, they’re memorable. Craft a narrative that aligns with your message and watch your audience engagement soar.
5. How long will it take to make a video?
That’s down to the budget and content. Depending on what we need to film, we can shoot loads of content in one day or spread it out across a few days.
6. How much will it cost to make a video?
That’s very much down to what kind of video you want to make. We’ll always suggest something within your budget and how to get the most out of it.
7. What equipment do you need for a video shoot?
What are you shooting and what’s your budget? A good production team will always advise you on how to get the most for your money. You also need to think about where you want your content to live, if you’re after a vlog style video, or you’re looking for something with super-high production values. Or maybe you want something in the middle? That’s where your producer will guide you.
8. Where do we film the video?
Again, that’s all about the purpose. If you want a fun and quirky recruitment video, you don’t want the CEO talking to camera in a boring boardroom with white walls and a pot plant. Instead, film in a space that looks visually interesting and reflects your company. Just make sure you visit the location beforehand to check for factors that might affect filming, especially in big cities. Is it near a busy road or an airport? Is there construction noise? We think about all these things long before we start shooting.
9. How long should our video be?
Viewers have short attention spans. The average view is 2 minutes. After that, engagement drops. For social media, keep videos even shorter – 10-30 seconds and it must work without audio. Your video team can take short social cuts from your full-length video if needed.
It’s worth noting that some videos will naturally be longer – think training videos, or footage of a panel discussion.
10. Can we use stock footage in our videos?
Sure. It’s handy in a pinch, filling gaps when there’s no budget for live action or shooting isn’t possible. Sometimes archive footage can help tell your story too. But you do need to make sure it blends with your original content to keep it authentic.
11. Do we need subtitles?
Yes. For a start, it’s much more inclusive. And it means maximum impact, especially on social media. People are always on the go, and some don’t even bother to turn the sound on when watching a video – especially in Britain, where we’re (rightly) too self-conscious to play a video out loud on public transport or in a restaurant. Subtitles can also help with SEO, so they’re worth it in so many ways.
We can also deliver a file called an SRT, which means that you have the option to add closed captions, onto your final video – really important for viewers who are deaf or hard of hearing.
In short: it’s important that your video stands out to your audience with and without audio. Just make your point quickly, no matter the format.
12. Are there any legal considerations for video production?
The legal side is crucial, but don’t worry, we’ll take care of it for you. We’ll always get talent releases, secure location permissions, and make sure music or clips are properly licensed. So everything’s above board and worry-free.
13. What do we do with the video once it’s made?
That depends on what it’s for. Want your video to create a buzz? Post it on social media. Recruitment videos? They tend to live on a landing page and LinkedIn. And training videos normally go on your YouTube channel. This is something a video production company or digital PR agency can advise you on.
14. How can we use our video content across different channels?
Make your content work harder by breaking down longer videos into social snippets, turning webinars into tutorials, or creating GIFs for your website. Adapting your content means you can reach audiences wherever they are.
15. What are the emerging trends in video production?
The video landscape is always changing, with trends like live streaming, 360-degree videos, and interactive content leading the way. Staying informed helps you keep your content fresh and exciting. While it’s great to create something trendy, we also recommend making evergreen content – timeless pieces you can use over and over.
16. How often should we produce new videos?
That depends on your goals and resources. Consistency is key, but quality shouldn’t suffer for quantity. Whether it’s a weekly vlog or a monthly update, find a rhythm that works for your brand. We can also help you come up with a content strategy to stay true to your values.
17. How important is video quality compared to content?
While shiny, high-quality visuals are nice, content is king. A well-told story or a valuable message will shine through even the simplest setup. As you grow, balancing both will boost your brand’s credibility.
18. How can we measure video performance?
Data is your best friend. Watch metrics like views, engagement rate, conversion rate, and retention time. Tools like YouTube Analytics or your social media platform’s insights can offer a wealth of information to fine-tune your strategy.
19. How do we optimise videos for SEO?
SEO in video is all about getting noticed. Craft keyword-rich titles and descriptions, use tags effectively, and consider adding a transcript. By optimising, you help your content reach its intended audience more effectively.
20. Can we use video to drive traffic to our website?
Yes, video is a brilliant tool for driving traffic. Start with a strong call-to-action—place it at the end of your video or even sprinkle it throughout to guide viewers to your site.
Consider creating video landing pages. They’re great at grabbing visitors’ attention and encouraging them to look closer at what you do.
And, don’t forget about SEO basics. We’ve got a B2B SEO guide all about that.
Still have more questions, or need help with your next video project? Chat to our Head of Video, Sian Evans.
Get in touch
Written by Jamie Field, Executive Producer at Definition
Updated by Grace Dunsby, Producer at Definition on 14/10/2024.