Why the hell you need a video distribution plan

Picture this: you’ve spent time, energy, and company money crafting the perfect video. It’s creative, engaging, and entirely captures what you’re all about. But then, you just kind of… put it out there and hope for the best. *Tumbleweed*.

You’ve fallen into the ‘create and wait’ trap where you expect your video to work wonders without a plan for how to share it with the world. That’s exactly where a video distribution plan comes in.

Videos don’t just go viral

We’ve all heard the stories of videos blowing up overnight. But behind nearly every “spontaneous” hit is a carefully planned strategy. Making the video is only half the battle – getting it seen is just as important.

You need a laser-focused video strategy

Sharing your video without a plan is like winking in the dark. You know what you’re doing, but no one else does. You need to know where your audience hangs out, how they consume content, what interests them and when they’re most receptive. A solid plan helps you avoid wasting time and effort on platforms where your target viewers aren’t even scrolling.

Get more bang for your buck

Making a video costs time and money. You want a return on that investment. A distribution plan not only amplifies your video’s reach but makes sure every view is an opportunity for ROI. It’s about getting your video in front of the right people, at the right time, on purpose.

Let the data do the talking

Going all in without a plan means you’re flying blind. You won’t know what success looks like because you haven’t defined it. A distribution plan sets clear metrics to measure performance. That data, which can inform future campaigns, refines your strategy, steers your creativity and justifies the effort with concrete numbers.

Stay ahead of the curve

Digital platforms evolve. Algorithms change. Audience tastes shift. A video distribution plan isn’t set in stone – it adapts. It keeps you agile, so you can tweak your approach based on what the data tells you. That way, your content stays fresh, relevant, and ahead of the competition.

Wrapping it up

A video distribution plan might sound like extra homework, but it’s actually your content’s key to success. It’s about being strategic and intentional with where and how you share your video. So, before you hit upload, think about the journey you want your video to take. After all, the size of the splash your video makes doesn’t just depend on the stone you throw, but on where and how you throw it.

We happen to be the best people to help.

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