You’ll love this video marketing strategy template
Video can be an excellent tool to support a marketing campaign. We like to record our video marketing strategies using this template which is available for download.
Our video marketing strategy template is a high-level document that you use to plan a video marketing campaign. It gets everyone from your CEO to your video production company or your social media team on the same page as why you are doing this campaign, including the purpose, the scale and timeframes. It’ll fast become an invaluable tool for getting your video campaigns working for your business.
Here are our instructions for how to use the template.
In this section, simply outline your primary objective. For a campaign for TopLine Film, that could be
You don’t need to go into a huge amount of detail here but it’s useful for whoever sees this strategy to understand the investment. In our whiteboard animation campaign we might complete this section with:
That way we know that we have invested £1,500 and if we generate 10 leads our CPL is £150, which is a good target.
Finally, you want to clarify when this campaign will take place. Simply include the planning, launch and reporting dates. For example, in our whiteboard animation campaign that could be: