Let’s face it, accounting and finance aren’t exactly known for being edge-of-your-seat exciting. But after spending the last decade producing videos for big names in finance like Bud, HSBC, Barclays and Lloyds Bank, we know that even spreadsheets can be turned into compelling content.
We’ve been on the hunt to find the best accounting videos. But first, let’s talk about what works. It’s not about flashy effects or celebrity cameos. It’s all about striking that sweet spot between clarity and creativity.
The best accounting videos break down complicated concepts into great-looking, bite-sized chunks. They use a clever mix of live-action, animation, and graphics to keep people hooked. And here’s the kicker: they don’t just inform, they inspire action.
But when should you make a video? Well, I’d say it’s a good idea if you’re launching a new financial product, explaining a tricky concept, or simply want to stand out in a sea of spreadsheets. It’s a powerful way to connect with clients and show off what you do. And let’s be honest, in a world where attention spans are shorter than ever, a punchy video can work wonders.
Here’s our top 21
1. Receipt Bank
This animation is a masterclass in simplicity and style. It’s beautifully shot, with a script that gets straight to the point. The use of simple animations with the voiceover is a stroke of genius – it turns complex ideas into clear, easy-to-grasp visuals.
2. Xero Introduction
This is visual storytelling done right. The transitions between scenes are smooth and the set design is well thought out. But what really sets this video apart is how it integrates film and graphics. It’s the kind of video that makes you think, “Hey, maybe managing my finances isn’t so bad after all.”
3. Tinkoff Bank
This brings banking to life with bright, playful 3D animation. It’s a far cry from any stuffy, corporate stereotypes.
4. Chartered Accountants
The CGI model village is a good metaphor for the role of chartered accountants in the business world. It makes a potentially dry subject into something memorable. It’s the kind of video that makes you stop scrolling and think, “Huh, that’s clever.”
5. Nmbrs Accountant
This video features lovely abstract animation and has an engaging, friendly voiceover. Why is it effective? It’s a great example of how to make intimidating tech feel approachable.
6. RPJ Accountancy
Character animation and sound design bring the message to life. It’s a charming and effective way to present their services.
7. QuickBooks
This video recreates QuickBook’s website brilliantly, with nicely animated scenes. It’s a clever way to show the software’s functionality – it’s like taking it for a test drive without leaving your seat.
8. Wave Accounting
We love the mix of filmed content and animation. They demonstrate the software with two main characters. It’s these two relatable characters that help viewers see themselves using the software. It’s storytelling and product demonstration rolled into one.
9. INTACCT
The mix of real footage and CGI is what makes this video great. It feels both familiar and futuristic, and positions INTACCT as an innovative company. It sounds brilliant too.
10. Visa AI
Snazzy 2D animation and a great colour palette, give this video a premium feel, which suits the brand. It’s a great example of how to make cutting-edge tech feel accessible.
11. Aqua Credit Card
Aqua Credit Card cleverly blends live action and animation to catch your attention and keep you engaged. The animated character brings their brand to life. It’s a refreshing take on what could have been a dry subject.
12. Zoho Books
This case study focuses on how one person uses the software to manage their finances. By showing a real user’s experience, the video builds credibility and trust. It helps potential customers see how the software could fit into their own business operations. The personal touch makes the benefits of the software feel tangible and achievable.
13. Clear ERP
This uses abstract and visual animation to show the benefits of their core products and services. It looks good and it’s informative.
14. Kraken
A vibrant 3D explainer video that breaks down how to use Karken’s app in 90 seconds. It uses slick animation and a friendly script to stand out in a crowded market. 3D animation is perfect for explaining abstract cryptocurrency concepts.
15. Accountancy4You
This video gives a face to accountancy and opens its doors to the business. It’s a great reminder that at the end of the day, business is about people.
16. Bank Coop
A great video that tells a story through simple animation without using voiceover. It’s a testament to the power of visual storytelling.
17. Royal Bank of Canada
We love this animation and the world they have created. It might be a little old, but it still feels relevant. And it connects emotionally with the audience.
18. Xero (again)
This video introduces different characters and mixes film and animation to raise a smile. Humour and relatable characters make the software feel fun and accessible. The narrator tells a compelling story throughout. It’s a great reminder that even serious topics can be approached with a light touch.
19. Intuit
This is beautiful. It’s a high-quality animation with imaginative storytelling that turns financial software into an epic adventure. It’s a creative way to show how Intuit’s products make life better. This video proves that with enough creativity, even tax software can be exciting.
20. Finsync
By starting with a casual opening then turning into a demonstration, it puts you at ease. Then it gives a clear picture of how the software works. It’s a smart balance of brand personality and product demo.
21. Monzo
Monzo’s fun live-action video lets them connect with their target audience of young, tech-savvy users by speaking their language. It highlights how they can solve everyday financial hassles, without falling into banking clichés. It’s a great example of how to tailor your message to a specific demographic.
These 21 videos show there’s no one-size-fits-all approach to creating the best accounting videos. Whether it’s clever animation, relatable characters, or innovative storytelling, each video finds its own way to make money talk interesting and easy to grasp. And isn’t that what great communication is all about?
Now, let’s tackle some FAQs about accounting videos
1. Why should we invest in video content?
Video can help you stand out in a crowded market. It’s an engaging way to explain financial concepts, show your expertise, and build trust with potential clients. It can also boost your SEO and social media presence. In short, it’s a no-brainer if you want to increase brand visibility.
2. How long should a video be?
The ideal length depends on your content and platform, but generally, keep it short and sweet. For social media, aim for 30-60 seconds. For more in-depth explainers or case studies, 2-3 minutes is usually enough. We’re good at creating more bang for your buck. What do we mean? If you want a longer piece of content, great. We can slice and dice it into modular sections, giving you lots of content for the long haul.
3. What types of videos work best?
Popular types include explainer videos for complex concepts, software tutorials, client testimonials, and thought leadership pieces. The key is to focus on your audience’s needs and pain points. What keeps them up at night? Address those issues.
4. How can we make our videos stand out?
It’s not about fancy equipment or massive budgets. Focus on telling a story that resonates with your audience. Use real-world examples to bring dry numbers to life. And don’t be afraid to show some personality – accountants aren’t robots, after all.
Remember, a dash of humour can go a long way in making financial concepts stick. The key is to be clear, relatable, and genuinely helpful. That’s what’ll make your videos memorable.
5. How can I measure the success of my videos?
Key metrics to track include views, engagement (likes, comments, shares), watch time, and conversions (or new client inquiries). Also, pay attention to qualitative feedback from clients and colleagues.
Success looks different for every firm, so align your metrics with your specific goals. And don’t be afraid to experiment – sometimes the videos you think will flop end up being the biggest hits.
Looking to add your own video to this list of greats? We’ve got your back. We deliver expert corporate video services.
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Written by Sian Evans, Head of Video at Definition
Updated by Grace Dunsby, Producer at Definition on 28/11/2024