We sent our amazing team of producers, directors, camera operators, editors and animators on a hunt for the internet’s best case study videos. And here’s what they found:
1. Old Spice – The Man Your Man Could Be Case Study
They said: An oldie but a goodie. Love the home videos.
2. Go Pro – YouTube
They said: Another oldie but a great example of how the right platform helps your product sell itself to the perfect audience.
3. Princess Polly – Google Ads
They said: The customer-led narrative gives it warmth and creates trust in the product, while clearly demonstrating features and benefits.
4. HubSpot – EZ Texting
They said: Love the upbeat feel. It’s essentially a sales video but by focusing on one company’s success as told by the employees, it’s persuasive without being pushy.
5. AlphaFold
They said: This is a really engaging story that celebrates the unique way the product was used to find a solution.
6. Google Cloud – LUSH
They said: A great example of how a good case study video can show both partners in one hit.
7. Salesforce – Texas Tech
They said: Clear and trustworthy from the start.
8. Sendle – Pablo and Rusty’s
They said: The customer story leads the film, drawing you into their product – the light brand partner touch at the end means you really believe what they say about partnering with Sendle.
9. This is ORG
They said: Love the playful animation and music. It’s a great way to make a case study video without relying on your customers to tell your story.
10. Samsung – Flipvertising
They said: The fun use of UGC combined with exciting graphics is a great showcase for a campaign smashing social media advertising.
11. SNS – Pilot Pens
They said: Love how the product in the customer story is such an integral part of the animation.
12. Dove ‘Turn Your Back’
They said: A moving story on a topical issue that Dove tackled in style. It beautifully combines UGC, news clips and clever graphics to show the campaign’s success. Not a sales pitch in sight!
13. Stella Artois – The Artois Probablility
They said: The brand identity is seamlessly woven throughout – only the French could make beer seem so classy.
14. Heinz Hidden Spots
They said: This campaign is a lot of fun – a clear story, driven by footage from their target audience and some slick stop motion graphics showing their product in a style that fits the theme.
15. The Big Issue & LinkedIn – Raising Profiles
They said: Love this partnership. Beautifully shot interviews and the slick product-demo graphics show off the product without being too salesy.
Looking for a case study video for your own company? Read up on our case study video production service.
Written by Jamie Fields, Director, Video at Definition.
Updated by Rebecca Rappaport, Video Producer, at Definition, on 20/06/2024