At Definition we love shooting event videos and we’ve filmed all sorts of them over the years, from live events to highlights packages! So, we guess you could say we appreciate a good event video when we see one. Our Production team have compiled what we believe are some of the best event videos out there:

  1. Top of our list has to be an event video made by Apple. As we all know, Apple is all about a slick brand image and this is echoed in their September Event Video released this year. We love the way it starts off as a first-person point of view shot walking through the Apple HQ towards the Steve Jobs Theatre. What an engaging way to open a video and make your audience feel like they’re part of the event. The best bit for us, however, is yet to come… a Hollywood-style short film set in the Apple HQ is then played on the main stage to the Mission Impossible soundtrack. We love how this introductory video is used to introduce the Apple CEO, Tim Cook, onto the stage and think this is an innovative way of making event videos more fun and exciting!
  2. Sticking with the tech giant theme for a moment, we also love this animated event video which opened Google’s Horizon Conference in San Francisco. Check out how seamless and fluid the transitions are between the shapes. The synchronicity between music and animation is also very well designed and considered, you can imagine the impact this had on the big screen!
  3. At Definition we’re not fans of those event videos with poor lighting, shaky footage and enough time-lapses to make you dizzy. There’s plenty of them out there already. The Tech Open Air 2018 event video, however, is definitely not one of these. We love the vibe this video gives off with its tech-themed music and it’s beautifully composed shots which are edited to the rhythm of the music. The slow-motion filming gives it that glossy look and the editors jump cuts between footage to create an element of excitement from the event is excellent. In fact, it looks so exciting we may have to go next year!
  4. Here is another event video which knows how to recreate a good time. The Broadgate Circle Launch Night event video has a lively music track and cuts very quickly between scenes to create this frantic feel making the event look like somewhere you want to spend your Friday night. We love how a lot of the shots are moving as well creating that dynamic vibe.
  5. Another animated event video that made it to our top 10 is the Toyota Concept-I video that opened the CES 2017 event in Las Vegas! We love how they have managed to capture the driving experience in a very minimal way, using very basic geometric shapes. It’s an animation entirely about driving yet not showing a single visual of a car, instead, communicating it all through the motion.
  6. As proud completers of Tough Mudder ourselves, we couldn’t resist adding their 5K Obstacle Course event video to our Top 10. We love this video as it certainly captures the atmosphere of the day…believe us we’d know! The epic slow-motion footage isolates the action, the fast cutting captures the atmosphere on the day and the spliced-in GoPro footage gives the audience a first-person point of view of what they can expect to see at the competition. The vox-pops from the people taking part is also a nice touch and adds to the excitement of the day. We can’t wait until the next one now!
  7. The Bits and Pretzels 2017 event video is another video you look at and think wow – that’s somewhere we’d like to be! Everything about this video just works, the pace is spot on, the music is epic, the shots are dynamic and the general production value is very high. We especially love how the video starts off slowly and escalates as time goes on.
  8. This animated event video is just so engaging from the start, we can see why Unilever chose to open their event with it in 2013. We love the way the narrative draws you in, how the sound effects bring the animation to life and the seamless swirling transitions between scenes. The whole theme is very epic and futuristic!
  9. Speaking of themes, this year the Semi-Permanent event in Sydney had a theme of creative tension. The opening titles to the event were designed as a representation of what they described as “the story of microorganisms from birth to death”. We love the vibrant colour palette, the swirling transitions, and intricate detail of the animation created by eleven people from different disciplines around the world. Just beautiful!
  10. And last but not least who doesn’t love a bit of Glastonbury! We think this event video perfectly captures the atmosphere of good ol’ Glasto. Created by the BBC, this video has some fantastic shots from above the crowds, on the stage with the acts and throughout the campsite. How could you not make Glastonbury look amazing though? We’ve got our tickets for next year!

So, there you have it, our top 10 best event videos voted by Definition’s Video Team. Looking to record an event video for your own company? Take a look at our event video company and talk to our Head of Production to discuss your brief.