
Our video experts

Jamie Field
MD of video
I’m Jamie, Managing director of video at Definition. With a career spanning two decades, I’ve had the privilege of immersing myself in the world of telly, creating impactful commercials, shaping brands, and navigating the realm of social video production.
Throughout my journey, I’ve honed my skills behind the camera, bringing stories to life with precision and passion. From capturing captivating footage to orchestrating the perfect animation, my experience has encompassed every aspect of video creation.
Among the highlights of my career, there’s a collective achievement that I hold dear—leading Definition’s video division to be recognized as the top video production company in the UK, not once, but for two consecutive years. It’s a testament to the dedication and talent of our team.

Sian Evans
Head of production
I’m Sian, the Head of production at Definition’s dynamic Video and Animation division. With over a decade’s experience, combined with my background in music and sound, I like to think I bring a unique blend of creativity and technical expertise to our clients projects.
Obsessed with creating visually stunning content that exceeds our clients’ challenges, I’m driven to make the brands we work with stand out and succeed with video.
Embracing the entire process of producing videos, from initial creative to the meticulous details of post-production – I’ve also been lucky enough to produce and direct shoots on a global scale, from the bustling streets of Singapore to the picturesque landscapes of Switzerland. Big names? Exciting starts ups? I’m here for it all!

Arshad Peters
Designer
I’m Arshad, the motion magician. As part of the Video production team, I bring imaginative thinking and visual literacy together, creating animated stories that connect and resonate with diverse audiences.
Starting off in Graphic design laid the groundwork for my love of form and colour, which effortlessly transitioned into motion graphics and animation. Over a span of a decade, my career trajectory took on a dramatic curve, refining my abilities and allowing my creativity to extend to moving images.
One significant milestone of my career was the successful transition from Graphic design to Video editing and Animation. Today, this skill set enables me to craft visually stunning and emotionally engaging content for brands, leaving memorable digital footprints.

Emma Strydom
Animator
I’m Emma, your on-call animator. Sketching, drawing, and bringing stills to life, this is my creative cosmos. Whether it’s detailed illustrations or minimalist lines, my goal is to transform ideas into engaging animation, one frame at a time.
My animation adventure includes crafting ads, explainers, and communication videos that speak volumes. Each project brings new challenges, and overcoming these is my speciality. There’s a deep sense of satisfaction I derive from knowing that my animations serve as vital vehicles driving businesses closer to their goals, enabling them to connect with audiences more effectively. And, of course, I bring my own creativity and my genuine love of animation to everything I create.