Turns out that dreaming is a hands-on process and, before you know it, you’re miles from where you started . . . in the best way. Like, start with the humble combustion engine and the next minute you’ve got a jet engine.
In this film, Honda steers clear of the usual slick-and-sexy approach to filming cars and engines, and takes us back to the drawing board. They get it all down on paper.
This is how you go the distance . . . wherever it may take you. This is the power of dreams.
Um. This is how we see it.
It’s back to basics: But far from simple. This film is a feat of teamwork, precision and creativity, involving thousands of hand-drawn images. No really, thousands.
It’s personal: We love that the animators also include their hands as part of the story.
It’s all connected: As the story flows, one thing is crystal, keep dreaming and things will happen. Just so happens that that’s what the Honda brand is all about: the Power of Dreams.
It’s engaging: Nothing ho-hum here. Stop animation Sis a clever and effective creative decision. It’s storytelling at its best with the animators taking liberties by adding some fun extras like the giant octopus. What giant octopus?
Wow! The sound is so clear: The use of foley is spot on. Every sound is crisp, bold and carefully placed, from subtle changes of engine sound to in-car radios and paper flipping. And, of course, powerful moments of . . . anticipatory silence.
It’s a true work of wonder: The commitment required to produce something this beautiful is, in a way, a creative representation of Honda’s decades of engineering work. Once you’ve soaked in the sensory goodness of “Paper”, check out their “Making of” film too.