There comes a time in every marketer’s life when they can no longer ignore one very important word: video. No matter how much they may bury their heads in websites and whitepapers, the growing presence and clamour for great video content will soon infiltrate their dreams.

We know this because, as a video production agency that’s been around a block or two, we’ve helped many clients catch up on their beauty sleep. There’s so much anxiety and anticipation around video production when really, all you have to do is work with people who understand your business and know what they’re doing.

If you’re still on the fence about whether or not your business needs to produce video content, have a look at these video marketing statistics.

85% of videos on Facebook are watched without sound

The auto-play function means videos play with no sound. The pretending to do work but actually watching videos trick that too many people use also means that videos need to be easy to understand when the sound is turned off.

33% of viewers will stop watching a video after 30 seconds, 45% by 1 minute, and 60% by 2 minutes

This is why all videos must open with a big smile, a summary of what the video is about and something to keep the viewer on the video.

Facebook videos receive 135% more organic reach on average than a Facebook photo

Video wins… always!

45% of people watch more than an hour of Facebook or YouTube videos a week

If you want to get in front of your audience, YouTube and Facebook advertising is the one for you!

90% of customers say video helps them make buying decisions

If this isn’t enough to make you want a video then I don’t know what is!

64% of customers say that watching a video about a product makes them more likely to buy it

So make it a good one!

The most popular time for people to view B2B videos is mid-week

Thinking of showcasing your next product video? Do it on hump day!

The reality is, B2B audiences are hungry for video just as much as anyone. Businesses can no longer afford not to produce good content that delivers their messages in an engaging and impactful fashion.  If you like the sound that, why not give our head of production, Jamie, a call. He’d be more than happy to chat through your requirements and answer your questions.