This week we are reviewing old videos that make us smile and we are still taking inspiration from KMART’s Ship My Pants commercial from almost a decade ago.


There is no doubt that this is highly shareable content. It’s a clever concept, a beautiful script and a really simple video. But what really makes it successful is the casting and delivery by the actors. It’s a great reminder of why we recommend that clients spend as much as they can budget on talent.

We love the simplicity: the hand-held camera style suits the quick pace; there is no music, just dialogue.

And because we are all about content with a purpose we love that it has a really clear call to action. So even though the concept is surreal, the audience is left in no doubt about what to do.

Bravo KMART.