Definition + Google

Credits

Client: Agentify
Producer: Sian Evans
Design and animation: Justin Lawrence

Agentify wanted to show people it’s more than software

It’s where design, data and technology meet. And the team wanted a brand video to introduce the world to their work: world class, agile, and digital experiences for their clients.

It’s early days – so we had to stay fluid

As the business is relatively new, we had to think of a visual approach that didn’t rely on us showing anything too specific, literal or like-for-like.

Things can and will shift quite quickly so early in their journey.

Agentify BTS Gif

Behind the scenes

Working with the Agentify team (a bunch of lovely ex-marketeers) we wanted to produce something fun, clear and confident with the visuals.

We landed on a cut-and-paste style that merged stock assets and bespoke illustration.

Storyboard

Our visual planning tool that outlines key scenes with illustrations and notes to guide the flow of animation.

Agentify Rough

Rough initial concept of what we had in mind.

Agentify Storyboard

Full colour designs once we locked down our ideas.

Project files

Agentify BTS Wireframes

This wire frame reveals the structure of our After Effects animation. Key elements and motion paths come together before to create motion.

Agentify Premiere Timeline

Our Premiere Pro timeline shows intricate layers of creativity, with rich sound design elements that bring the visuals to life through carefully crafted audio.