John Cleese put it well: “People learn nothing when they’re asleep and very little when they’re bored.”

He might as well have been talking about training videos. The best training videos get the message across, keep people watching, and stick in their minds.

But here’s the thing: making these videos isn’t easy. You’ve got to take dull topics and make them interesting. Otherwise, you’ll lose your viewers.

So, we’ve put together what we think are 20 of the best training videos that won’t send you to sleep.

1. British Airways safety video

British Airways knows how to make safety fun. They’ve been creating cheeky safety videos with high production value for years. Remember those star-studded Comic Relief videos? Humour is tricky to pull off, but a smart way to keep people tuned in when you’re sharing info that people have heard a hundred times before (but need to hear again).

2. EY’s metro email service

When you’re dealing with technical stuff, sometimes a metaphor works best. EY nailed it: they turned email into a dodgy deliveryman who might peek at your package. It’s a clever way to show email’s weak security without getting too techy. After all, who wants someone nosing through their mail?

3. LRN – #chuckleheads

This video’s brilliant. It pokes fun at a silly situation to remind people how to behave at work. No lectures, no telling off. It’ll make your team think twice about what they write in emails.

4. Rapid Learning Institute

This engaging animation goes into the science behind behaviours and why change matters. It prompts trainees to go on and think about how they can grow.

5. LDS Church – Lightning safety: interview with a cloud

The LDS Church’s lightning safety video is a cracker. They interview a cloud. Yes, a cloud. It’s quirky, memorable, and weaves in safety tips through lively animations. The humour’s spot on, refreshing the message and keeping viewers hooked. When people laugh, they listen – and when they listen, they learn.

6. Life Saver interactive films

These films put trainees in life-or-death situations where they’re performing CPR or the Heimlich manoeuvre. The drama and constant assessment keep people engaged. After completing the interactive CPR training video ourselves, we felt much more ready to handle a real emergency than if we’d just watched passively.

7. Kenra Professional – Pumpkin spice tutorial

Instead of one long training video, why not break it up like Kenra did? These clear, easy-to-follow videos train stylists to use Kenra products effectively. Stylists can pick which techniques to learn in their own time, encouraging engagement and personal development.

8. PLEIS NB – Physical harassment in the workplace

Need to tackle an uncomfortable subject? This light-hearted video from PLEIS NB shows how a simple role play can cut through the noise and deliver the key message. And it does it in just 42 seconds!

9. Game show

When you’re onboarding new staff (or clearing up HR policies for current ones), why not create fun animations instead of handing out a 179-page employee handbook?

10. Riverside video tutorials

Got a product that needs customer training? Try a series of handy ‘how-to’ videos. Riverside’s step-by-step videos break down the platform’s user interface, so customers can get the most out of the product without costly training sessions.

11. TED-Ed – How miscommunication happens (and how to avoid it)

This playful animation takes a common problem, breaks it down, and offers real solutions. The result? A thought-provoking and accessible video.

12. Crash Course – Climate and energy

Crash Course offers loads of online educational videos on everything from climate change to art history. We love how they break down big topics into bite-sized, fun, and easy-to-digest content.

13. Viacom – How to

Viacom’s Catalyst Group made these original videos for their main lobby’s big screens. These parody ‘how-to’ videos tackle workplace challenges, like perfecting a handshake or keeping your lunch safe from office fridge raiders. They’re funny, engaging, and informative.

14. How does an escalator work?

Ever wondered where escalator steps disappear to? Now you can see. We love the 3D animation set to funky music that makes a dull topic a bit more exciting.

15. Stumptown Coffee Roasters

This beautifully crafted video shows you how to brew coffee using an AeroPress, specifically if you’re camping in the woods. It’s a fun watch for coffee lovers.

16. Vyond – Etiquette for video conference calls

Remember when we all suddenly had to use Teams calls in 2020? Vyond jumped on it with this helpful ‘how-to’. Maybe Professor Robert Kelly should’ve watched it before his famous BBC interview.

17. Pizza Hut’s training video from 1988

Time for some serious 80s cheese (and we don’t just mean on the pizza). This practical walkthrough shows new employees how to ‘make it great, every time’ in just 17 minutes.

18. Canity – Good customer service

Great customer service starts with great training. Canity’s bite-sized training videos are brief, to the point, and engaging. They’re a refreshing change from long team training days.

19. Think! – King of the road

We love this cute animation with its catchy tune and simple, but vital message for kids (and a helpful reminder for grown-ups too).

20. Superstore

And finally, what NOT to do. This inappropriate but hilarious example is one of the funniest training videos we’ve found. We’re not sure HR would approve, though…

Need a training video? We can help

Sian Evans Screen 3

Written by Sian Evans, Head of Video at Definition

Updated by Rebecca Rappaport, Producer at Definition on 06/12/2024.