There comes a time in every marketer’s journey when the task of creating an explainer video falls squarely on their shoulders. This moment is both exciting and significant. Whether you’re channelling your inner director with a megaphone or crafting narratives in animated worlds, video production is a place where creative ambitions can take shape.

Let’s be real. Creating a memorable corporate video can win you some serious career brownie points. But it also throws you into a sea of jargon, equipment, technologies, and stylistic choices. Where the hell do you start?

Don’t worry. We’re ready to make you look good!

Kickstart your project with an award-winning team.

Live action or animated video?

It’s all about what works best for your story and your brand. While a live-action shoot feels authentic and gives it a human touch, its limited by the laws of physics and budget. If you want something larger than life, an animated explainer video could be it. It unlocks limitless creative potential. If you can think it, you can make it happen!

Choosing from 2D, 3D, or motion graphics

With options come serious decisions. What animation style aligns with your company’s character, audience, and voice? That’s where we come in. We’ve earnt our creds not just by delivering some really great videos but by guiding our clients through difficult choices. That’s why we get to know you – your preferences, goals, and budget. Because a tailored client brief can be as valuable as a stake in today’s tech unicorns.

Crafting your animation video agency brief

Never make an explainer video just to tick a box. You need a clear business objective. It could be enlivening mundane safety protocol for staff, demoing sales techniques for new recruits, or engaging potential customers. And pinpointing your target audience is key whether they’re Gen Z gamers, global entrepreneurs, or eco-conscious consumers. That insight influences the creative direction.

Remember, brevity is the soul of wit, especially in corporate videos and explainers. Aim for impactful messaging and keep it short. Not every message makes the cut folks— so prioritise ruthlessly.

Setting your budget and timeline

Being clear on your budget is crucial. It’ll help us understand your limitations and possibilities from the first storyboard sketch to the final cut. No matter the aspiration, be it Pixar-level polish or a minimalist indie vibe, we’ll work with your budget in mind. Our brilliant explainer video team loves a deadline so share your timeline with us, and we’ll make sure you get what you need, when you need it.

Let’s make something great

Ready to embark on a video adventure with a team of experts that make impactful, technically perfect, creative and aesthetically beautiful videos every day? Speak to Sian, our Head of Video, for a quote. We’ve got your back!

Sian Evans Screen 3

Written by Sian Evans, Head of Video at Definition.